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Date Established 01/2016
Founder Cassey Ho
Headquarters Los Angeles
Press Contact Jen-Ai Notman


POPFLEX is an active fashion brand created for women who love their style as much as their sweat. Founded by Fitness Entrepreneur, Cassey Ho (aka Blogilates), POPFLEX offers products that are designed to not only look cute, but also serve a purpose. Best known for their viral sensations like their Vegan Suede Yoga Mat (designed to get grippier as you get sweatier), the Hourglass Anti-Cameltoe Legging and the cozy Cloud Hoodie. POPFLEX is a small, BIPOC-owned business made up of mostly women.

The POPFLEX Mission: Inspiring women to find the joy in fitness by designing unique and innovative products to support their every movement. The products are designed to fit XXS to 3X.

Founding Story

Cassey Ho is the CEO and Head of Design behind POPFLEX but it wasn't supposed to be this way.

As the daughter of Vietnamese immigrants, Cassey's non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely suppressed, and she ended up studying Biology on a full-ride scholarship at Whittier College.

College was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of her design journey.

In 2009, Cassey was graduating and wanted to find a way to keep in touch with her students before leaving. She decided to upload a Pilates workout under the screen name "Blogilates" to a site called YouTube. Little did she know that that decision would change the rest of her life.

Today, Cassey is the #1 most watched Pilates instructor in the world with over 15 million followers and nearly 2 billion views. She has helped millions of women transform their lives and their bodies, while leading the rapid growth of POPFLEX.

From one cute yoga bag to an empire of beautiful fitness products, Cassey is finally living her childhood dream of becoming a designer and entrepreneur. Just recently, Blogilates got picked up to be a premiere brand at Target stores nationwide.

Alongside her husband Sam, COO, and a super sharp team made up of mostly women, POPFLEX is focused on creating best-in-class products to motivate you to become the best version of yourself.


Limited Edition: Dreamsicle Fit Kit
Limited Edition: Dreamsicle Fit Kit $105.00
2023 Fit Planner
2023 Fit Planner $43.00
Vegan Suede Yoga Mat
Vegan Suede Yoga Mat $59.00
Belladonna Duffle - Midnight
Belladonna Duffle - Midnight $195.00
Cloud Hoodie Pullover
Cloud Hoodie Pullover $75.00
Sloane Tote
Sloane Tote $95.00
Cool Cosmos CloudCushion Fit Kit
Cool Cosmos CloudCushion Fit Kit $125.00
Ready, Set, Glow! Gallon Timer Bottle with Fruit Infuser
Ready, Set, Glow! Gallon Timer Bottle with Fruit Infuser $45.00
Perfect Tee
Perfect Tee $74.00
Whimsical Breeze Windbreaker
Whimsical Breeze Windbreaker $74.00
Uptown Mockneck Sweatshirt
Uptown Mockneck Sweatshirt $72.00
Belle Cropped Cardigan
Belle Cropped Cardigan $64.00
Secret Scrunchie
Secret Scrunchie $10.00


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Blogilates - Jul 25, 2023 I Tried the Romper One Piece and It's Pure Magic "The article mentions the following brands, products, and people: - POPFLEX Swim Drop: The article discusses the new swim collection from POPFLEX, featuring retro-inspired silhouettes and comfortable designs. - Romper One Piece: The Romper One Piece is highlighted as a standout swimsuit from the POPFLEX Swim collection. It is described as stylish, versatile, and comfortable. - Kristen Kubek: The author of the article, Kristen Kubek, shares her personal experience and opinions about the Romper One Piece. - Blogilates: The article is published on the Blogilates website, which is described as the CEO and Head Designer of @popflex_active and Blogilates Brands. - POPFLEX: POPFLEX is mentioned as the sister brand of Blogilates and the creator of the Romper One Piece and other fitness products. - Cinderella: The article compares finding the perfect swimsuit to Cinderella finding her glass slipper, emphasizing the importance of finding a suit that fits well and suits one's fashion sense. - Goldilocks: The article mentions feeling like Goldilocks when trying out different swimsuit options, indicating the struggle of finding the right fit. - None of the other brands, products, or people mentioned in the article."
Sweety High - Jul 07, 2023 6 Stylish Pieces of Workout Gear You Should Purchase This Summer "The article discusses six stylish pieces of workout gear that people should consider purchasing for the summer. The brands, products, and people mentioned in the article are: 1. Forever 21: The article mentions the Forever 21 Active Cutout Romper, which is described as a stylish and budget-friendly option for workout clothes. 2. Target: The article mentions the Target Double Layer Run Shorts, which are described as flouncy bottoms that provide the same effect as a skirt while offering the flexibility of shorts. 3. Halara: The article mentions the Halara Lucid Tennis Skirt, a brand found on TikTok that offers high-quality materials at a lower price compared to Lululemon. The skirt is praised for its silhouette and comes in ten feminine colors. 4. Lululemon: The article mentions the Lululemon Ribbed Nulu Asymmetrical Yoga Bra, which is described as a comfortable and high-quality sports bra. Lululemon is also mentioned as a brand known for its functional and stylish workout gear. 5. Popflex Active: The article mentions the Popflex Vegan Suede Yoga Mat, which is described as a durable and comfortable mat for home workouts or weightless exercises at the gym. The mat is made with micro-suede material and features adorable prints. 6. Alo Yoga: The article mentions the Alo Yoga Courtside Tennis Dress, which is described as an uber-feminine dress with a stylish sweetheart neckline and velvety soft and breathable material. The dress is suitable for tennis, yoga, or casual wear. No important details about any other brands, products, or people are mentioned in the article."
The New York Ledger - Jun 13, 2023 How fitness YouTuber 'Blogilates' changed niches and became the CEO of multiple 8-figure brands "Cassey Ho, the founder of fitness brand Blogilates, has pivoted away from fitness content and towards short-form content focused on her work as a designer. Despite finding success with fitness content, Ho's shift was deliberate as showing her body on social media was taking a toll on her mental health. Ho is the CEO of her brands, managing the design, product development, and marketing teams. The company runs under parent company OGorgeous Inc., with Blogilates and Popflex as separate brands beneath it. The company has 21 full-time employees, plus contractors. About 90% of Ho's revenue comes from Popflex, while the remaining 10% is split between licensing royalties from Target for Blogilates, social-media brand deals, YouTube ad revenue, Pop Pil"
Tinybeans - Mar 07, 2023 Meet the Women-Owned & Founded Brands We Can’t Get Enough Of "We love these women-owned brands all year long"
Travel + Leisure - Feb 23, 2023 Try One of These Exercise Dresses, and You’ll Be an Instant Fan of the Style "Coming from a totally skeptical convert. “What the hell is the point of working out in a dress?” I used to think. That was then, back when I was still uncultured. Now, I’m a champion for exercise dresses. If you, too, are wary of the idea, allow me to explain."
Yahoo Life - Feb 23, 2023 Try One of These Exercise Dresses, and You’ll Be an Instant Fan of the Style "Here, find 22 of the best exercise dresses for tennis and errand-running alike. They’re cute, but also great one-and-done options for your fitness needs."
Sourcing Journal - Feb 01, 2023 ‘Shein Stole My Design’: Fitness Influencer Cries Foul Over Lookalike Skirt "A popular fitness influencer and entrepreneur called out Shein over allegations that the fast-fashion giant stole the design for one of her skirts."
Blogilates - Jan 31, 2023 15 Non-Cheesy Valentine’s Day Gifts for Him "With Valentine’s Day right around the corner, there’s not much time left to get done shopping for the special guy in your life."
US Weekly - Jan 26, 2023 27 Incredibly Useful Gift Ideas for Women in Their 30s
Tinybeans - Jan 26, 2023 60+ of the Best Valentine’s Day Gifts for Her (the Ultimate “Hint-Hint” List for Your Fam) "No matter who “she” is, these are the best Valentine’s Day gifts for her!"
Trend Hunter - Jan 11, 2023 Galaxy-Themed Vegan Yoga Mats "POPFLEX Boasts a Striking CloudCushion Workout Mat"
Tinybeans - Dec 16, 2022 50+ Products to Rock Pantone’s 2023 Color of the Year: Viva Magenta! "Get ready to see Viva Magenta everywhere. We’re not mad about it."
Tinybeans - Dec 16, 2022 50+ Products to Rock Pantone’s 2023 Color of the Year: Viva Magenta! "In case you missed it, Pantone named the 2023 Color of the Year. We’ve been rocking Veri Peri, a blue-violet shade that we’re betting you’ve been seeing these past 12 months, but with 2022 coming to a close, we’re leaning into our new color obsession for ’23: Viva Magenta. Even just saying it is enough to get us excited."
Blogilates - Dec 13, 2022 The Ultimate List of Travel Gifts for Your Wanderlust Bestie "We all have that friend. The friend who literally spent a quarter of a summer in Europe to study abroad… and it’s become their entire personality for the last decade."
Beauty News NYC - Dec 01, 2022 Enter the Cool Cosmos Fitness Zone "Popflex’s Cool Cosmos CloudCushion Fit Kit ensures that my yoga sessions are a calming, soothing, and incredibly chill experience."


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