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Date Established 01/2016
Founder Cassey Ho
Headquarters Los Angeles, CA
Press Contact Jen-Ai Notman


POPFLEX is an active fashion brand created for women who love their style as much as their sweat. Founded by Fitness Entrepreneur, Cassey Ho (aka Blogilates), POPFLEX offers products that are designed to not only look cute, but also serve a purpose. Best known for their viral sensations like their Vegan Suede Yoga Mat (designed to get grippier as you get sweatier), the Hourglass Anti-Cameltoe Legging and the cozy Cloud Hoodie. POPFLEX is a small, BIPOC-owned business made up of mostly women.

The POPFLEX Mission: Inspiring women to find the joy in fitness by designing unique and innovative products to support their every movement. The products are designed to fit XXS to 3X.

Founding Story

Cassey Ho is the CEO and Head of Design behind POPFLEX but it wasn't supposed to be this way.

As the daughter of Vietnamese immigrants, Cassey's non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely suppressed, and she ended up studying Biology on a full-ride scholarship at Whittier College.

College was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of her design journey.

In 2009, Cassey was graduating and wanted to find a way to keep in touch with her students before leaving. She decided to upload a Pilates workout under the screen name "Blogilates" to a site called YouTube. Little did she know that that decision would change the rest of her life.

Today, Cassey is the #1 most watched Pilates instructor in the world with over 15 million followers and nearly 2 billion views. She has helped millions of women transform their lives and their bodies, while leading the rapid growth of POPFLEX.

From one cute yoga bag to an empire of beautiful fitness products, Cassey is finally living her childhood dream of becoming a designer and entrepreneur. Just recently, Blogilates got picked up to be a premiere brand at Target stores nationwide.

Alongside her husband Sam, COO, and a super sharp team made up of mostly women, POPFLEX is focused on creating best-in-class products to motivate you to become the best version of yourself.


Limited Edition: Dreamsicle Fit Kit
Limited Edition: Dreamsicle Fit Kit $105.00
2023 Fit Planner
2023 Fit Planner $43.00
Vegan Suede Yoga Mat
Vegan Suede Yoga Mat $59.00
Belladonna Duffle - Midnight
Belladonna Duffle - Midnight $195.00
Cloud Hoodie Pullover
Cloud Hoodie Pullover $75.00
Sloane Tote
Sloane Tote $95.00
Cool Cosmos CloudCushion Fit Kit
Cool Cosmos CloudCushion Fit Kit $125.00
Ready, Set, Glow! Gallon Timer Bottle with Fruit Infuser
Ready, Set, Glow! Gallon Timer Bottle with Fruit Infuser $45.00
Perfect Tee
Perfect Tee $74.00
Whimsical Breeze Windbreaker
Whimsical Breeze Windbreaker $74.00
Uptown Mockneck Sweatshirt
Uptown Mockneck Sweatshirt $72.00
Belle Cropped Cardigan
Belle Cropped Cardigan $64.00
Secret Scrunchie
Secret Scrunchie $10.00







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