Get ready to see Viva Magenta everywhere. We’re not mad about it.

In case you missed it, Pantone named the 2023 Color of the Year. We’ve been rocking Veri Peri, a blue-violet shade that we’re betting you’ve been seeing these past 12 months, but with 2022 coming to a close, we’re leaning into our new color obsession for ’23: Viva Magenta. Even just saying it is enough to get us excited.

What is Viva Magenta? According to Pantone, it’s “a shade rooted in nature descending from the red family and expressive of a new signal of strength. [It] is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” How can we not be totally inspired?

This juicy pigment gives bold and rebellious vibes, but without being too harsh. According to Pantone, the color psychology embodies confidence, grace, and humanity. It also encourages us to remember that we never know what our family, friends, or strangers are going through, and to show up with empathy and compassion. We have zero argument with that.

You don’t have to just wear Viva Magenta, either! We have more than 50 ways to bring this good-mood hue into your life.


Nestl Deep Pocket Sheets

$21 BUY NOW

GIR 5 Piece Ultimate Tool Set

$51 BUY NOW

Barbie x Dragon Glassware Dreamhouse Glass Coffee Mugs

$35 BUY NOW

Letterfolk Tile Mat

$75 BUY NOW

Mignonne Gavigan Mini Madeline Raffia Earrings

$125 BUY NOW

Mer St. Barth Women's Ikat Maxi Dress

$278 BUY NOW

Cowgirl Boot Bow Baseball Cap

$31 BUY NOW

Magenta & Grey 2 Piece Snowsuit

$198 BUY NOW

Personalized Embroidered Makeup Bag

$14 BUY NOW

RBT Freezable Cocktail Maker

$40 BUY NOW

Sur La Table Hard Seltzer Ornament

$40 BUY NOW

Brooklinen Super-Plush Bath Towels

$64 BUY NOW

Tubby Todd Cranberry Mandarin Hair & Body Wash

$46 BUY NOW

MAC Matte Lipstick in D for Danger

$21 BUY NOW

Bertha Georgiana Genuine Leather Band Watch

$535 BUY NOW

Microsoft Wireless Mobile Mouse

$32 BUY NOW

Twilly Eau Poivrée Eau de Parfum, 1.6-oz.

$109 BUY NOW

La Vie Lactation Massager

$30 BUY NOW

HUE 2 Piece Brushed Waffle Knit Loungewear Set

$38 BUY NOW

JOY Antimicrobial 37 Piece Set with Shelf Organizer

$50 BUY NOW

Patricia Nash Bacoli Leather Crossbody Bag

$129 BUY NOW

Solly Baby Wrap

$69 BUY NOW

Soft-Touch Potty Seat

$19 BUY NOW

Chase Plus 2-in-1 Booster Car Seat

$60 BUY NOW

Big Blanket Co Original Stretch 10'x10' Extra Large Throw Blanket

$159 BUY NOW

Slumberkins Alpaca

$52 BUY NOW

TYME Iron Pro 2-in-1

$169 BUY NOW

POPFLEX by Blogilates Celestial High Ponytail Run Cap

$30 BUY NOW

BrüMate ReHydration 100% Leakproof 25oz Insulated Water Bottle with Straw

$34 BUY NOW

Janie & Jack Fair Isle Sweater

$50 BUY NOW

Hanna Andersson Hello Rainbow Long John Pajamas

$25 BUY NOW

Fortessa Double Old-Fashioned Glasses

$48 BUY NOW

Unique Loom Blake Penrose Rug, Magenta (6' X 6') Round

$399 BUY NOW

Solid Tonal Rug

$219 BUY NOW

Glamorise Women's MagicLift Seamless Sports Bra

$38 BUY NOW

Garnier Nutrisse Ultra Color Nourishing Hair Color Crème

$8 BUY NOW

Apple AirPods Gen 1/2 Silicone Case with Clip

$5 BUY NOW

Case-Mate Apple iPhone 13 Pro Max and iPhone 12 Pro Max Blox Square Case

$15 BUY NOW

Candor Roll Arm Upholstered Chair

$330 BUY NOW

Instant Pink Tea Latte Kit

$30 BUY NOW

Color of the Year 2023 Magenta Mug 15oz.

$22 BUY NOW

Pink Resin Geode Agate Coaster Set

$20+ BUY NOW

100ct. Magenta Pink Mini Incandescent String Lights Set

$27 BUY NOW

Nina Shoes Stacie Heels

$99 BUY NOW

Red Carpet Mega Set

$39 BUY NOW

AnaOno Silky Printed Pajama Set

$129 BUY NOW

Woven Plate Charger

$19 BUY NOW

Fresh White + Pink Ranunculus Bunch

$98 BUY NOW

$100 BUY NOW

Mermaid Pink Gin

$35 BUY NOW

Lab-Created Ruby & Sapphire Sterling Silver Ring

$120 BUY NOW

Simpli Press Coffee & Tea Maker

$64 BUY NOW

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.

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