Get ready to see Viva Magenta everywhere. We’re not mad about it.
In case you missed it, Pantone named the 2023 Color of the Year. We’ve been rocking Veri Peri, a blue-violet shade that we’re betting you’ve been seeing these past 12 months, but with 2022 coming to a close, we’re leaning into our new color obsession for ’23: Viva Magenta. Even just saying it is enough to get us excited.
What is Viva Magenta? According to Pantone, it’s “a shade rooted in nature descending from the red family and expressive of a new signal of strength. [It] is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” How can we not be totally inspired?
This juicy pigment gives bold and rebellious vibes, but without being too harsh. According to Pantone, the color psychology embodies confidence, grace, and humanity. It also encourages us to remember that we never know what our family, friends, or strangers are going through, and to show up with empathy and compassion. We have zero argument with that.
You don’t have to just wear Viva Magenta, either! We have more than 50 ways to bring this good-mood hue into your life.
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