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Press Hook

Press Hook is the first media relations platform that directly connects brands and journalists.

Overview

Date Established 09/2020
Founder Michelle Songy
Headquarters None
Industries
Tech
Media
Marketing & Advertising
Website https://www.presshook.com
Press Contact Caroline Pirozzolo
Social

About

Press Hook is a media relations platform disrupting the $100 billion dollar Public Relations industry by offering the first two-sided marketplace where PR professionals, brand marketers, and journalists connect. It democratizes access to journalists for small and medium-sized businesses that don't have massive in-house communications teams or outsourced agencies. Press Hook also allows larger companies to lift the burden off their PR teams by cutting time, creating efficiencies and providing new opportunities to secure media coverage. With a focus on automation and innovation and recently launched offerings like AI-enabled press releases and pitches, Press Hook is transforming an industry stuck in analog.

For Brands: With Press Hook, brands can easily and affordably get the exposure, media coverage, and credibility they deserve with unprecedented speed, volume and reach. Press Hook empowers lifestyle brands to identify and engage with the right targeted beat reporters who want to review and feature their products in top-tier lifestyle media such as Oprah Daily, Bon Appetit, Esquire, Byrdie, Good Housekeeping, US Weekly, Martha Stewart Living, Reader’s Digest, BuzzFeed, and thousands more.

For PR: Press Hook is the perfect place to promote your client’s products. The Press Hook platform makes it easy for brands to get discovered by journalists who are looking for new products to review and feature. PR agencies can create a digital media kit for your client’s brand and products, and connect with media in real-time.

For Media: If you’re a journalist, your time is precious. You can’t afford to waste hours scouring the internet for products to review or spend all of your time reading an inbox full of irrelevant pitches. Media can browse through Press Hook’s marketplace of brands and experts, request samples, download media assets, grab affiliate links and review and cover new products with simplicity and ease.

Founding Story

Michelle Songy is a second-time tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.

After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.

In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.

Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.

Features

AI Pitch Generator

The generator, which leverages OpenAI’s GPT-3 language processing technology, will allow businesses and PR professionals to generate editable, media-ready pitches within seconds.

AI Source Requests

The tool removes the need for manual source-hunting, casting a wide net for journalists that can be easily narrowed down. Brands and agency users will also benefit from the feature, which will notify them whenever there is a source request that is relevant to their business.

AI Press Release Generator

Press Hook's Press Release Generator uses AI technology to craft a press release in seconds. Utilizing just a few inputs, the generator takes the hard work of getting words down onto a page out of the equation.

AI Media Lists

Leveraging the cutting-edge machine learning algorithms from GPT-4, the world’s most powerful AI model, the AI Media List Generator allows PR professionals to pinpoint and target the most relevant journalists and media outlets with unprecedented accuracy and efficiency.

AI Powered Media Kits

Simply add a brand's website and our AI tool (powered by GPT-4) will build the profile in seconds. Review and tweak, then set it live. No more wasted time gathering information or crafting a press kit from scratch.

Team Bios

Michelle Songy, CEO and Founder, Press Hook

Michelle Songy is a serial tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.

After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.

In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook, lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.

Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.

Affiliates

ShareASale
Skimlinks

Press

Forbes - Oct 27, 2023 Press Hook Makes Getting Press Coverage Easier For Your Brand "With Press Hook, Songy is driven by her mission to support women-owned and minority-backed businesses by helping them gain the media exposure they deserve. “We really want to help these businesses get press attention, find followers, and even secure investments. People need to know about them in order to support them.”"
PR NEWS - May 01, 2023 Generative AI Tools Can Save Time, Increase Productivity for PR Pros "Press Hook's AI Media List Generator is featured in this roundup as a top tool for PR professionals to increase productivity"
Pulse 2.0 - Apr 25, 2023 How Press Hook Is Using AI To Simplify Media Relations
PRWeek - Apr 10, 2023 Press Hook Adds AI Media List Generator "Customers can use the tool to cut down on the time it takes to pinpoint relevant journalists."
Hypepotamus - Mar 10, 2023 With Her Second Startup, Atlanta's Michelle Songy is Looking to Shift the World of Media Relations "Press Hook Founder and CEO, Michelle Songy, details how she saw the need for a solid B2B marketplace connecting journalists and brands for high-quality source leads. In the article, Michelle lends insight into how she built Press Hook to be a one-stop shop for the media relations space."
Forbes - Mar 05, 2023 What Brands Need To Know: Social Marketing in 2023 "In this article, Press Hook founder and CEO, Michelle Songy, details how artificial intelligence can be helpful for both the brand and the consumer."
PRWeek - Mar 01, 2023 Press Hook launches AI tool to streamline journalists’ sourcing efforts "Brands will be notified of relevant source requests, helping better target their coverage attempts."
Destination CRM - Feb 27, 2023 Dragon Glassware Catches Coverage with Press Hook "According to Rollens. “This really cuts through a lot of the noise and the clutter of just sending out basic email blasts and trying to drum up interest. Journalists can simply make a request on the platform, and we can respond, effectively cutting out the resource-intensive work that would usually be involved in trying to research and pitch our products in desirable places such as Good Housekeeping. What’s more, we’re able to attract journalists from publications that may not have been on our radar.”"
PRWeek - Jan 24, 2023 Dashboard 25, class of 2023 - PR Week "Michelle Songy, the serial tech entrepreneur and founder and CEO of Press Hook who as an industry-change-maker was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology."
Motherly - Dec 16, 2022 Press Hook Releases Free AI-Powered Press Release Generator "New tool will use artificial intelligence and autoregressive language processing to enable companies to automatically generate press releases for their products and services."
Motherly - Dec 14, 2022 Press Hook Releases Free AI-Powered Press Release Generator "Press Hook, a public relations platform provider, has launched a free press release generator tool that will allow companies to produce automated press releases."

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