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Press Hook
Press Hook is the first PR-tech platform that directly connects brands and journalists.
Overview
Date Established | 09/2020 |
Founder | Michelle Songy |
Headquarters | Brooklyn, NY |
Industries |
Tech
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Website | https://www.presshook.com |
Press Contact | Michelle Songy |
Social |
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About
Press Hook is a media relations platform disrupting the $100 billion dollar Public Relations industry by offering the first two-sided marketplace where PR professionals, brand marketers, and journalists connect. It democratizes access to journalists for small and medium-sized businesses that don't have massive in-house communications teams or outsourced agencies. Press Hook also allows larger companies to lift the burden off their PR teams by cutting time, creating efficiencies and providing new opportunities to secure media coverage. With a focus on automation and innovation and recently launched offerings like AI-enabled press releases and pitches, Press Hook is transforming an industry stuck in analog.
For PR Professionals: Press Hook is the perfect place to promote your client’s products. The Press Hook platform makes it easy for brands to get discovered by journalists who are looking for new products to review and feature. PR agencies can create a digital media kit for your client’s brand and products, and watch the media coverage come rolling in!
For Brands: With Press Hook brands can easily and affordably get the exposure, media coverage, and credibility they deserve with unprecedented speed, volume and reach. Press Hook empowers lifestyle brands to identify and engage with the right targeted beat reporters who want to review and feature their products in top-tier lifestyle media such as Oprah Daily, Bon Appetit, Esquire, Byrdie, Good Housekeeping, US Weekly, Martha Stewart Living, Reader’s Digest, BuzzFeed, and thousands more. Press Hook makes it easy to connect with brands that have products ready to send to you. Press Hook also provides free AI-powered tools to create workflow efficiencies like their Press Release Generator. The digital tool, powered by #OpenAI 's state-of-the-art language generator (#GPT3), enables small businesses and brands to generate professional-quality press releases in minutes. Try it out for yourself.
For Reporters: If you’re a reporter, your time is precious. You can’t afford to waste hours scouring the internet for products to review or spend all of your time reading an inbox full of junk pitches. Reporters can browse through Press Hook’s marketplace of consumer and lifestyle products, request samples, download media assets, grab affiliate links and review and cover products with simplicity and ease. Press Hook also puts out weekly category-based e-guide newsletters for reporters to discover and engage with the hottest beauty, beverage, fashion, fitness, food, health and wellness, home, parenting, pets, sports and sustainable brands. There is no cost to the media! Journalists can SIGN UP HERE FOR FREE!
Founding Story
Michelle Songy, CEO and Founder, Press Hook
Michelle Songy is a serial tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.
After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.
In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.
Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.
Features
Team Bios
Michelle Songy, CEO and Founder, Press Hook
Michelle Songy is a serial tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.
After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.
In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook, lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.
Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.
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