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ATLANTA (June 13, 2023) - Press Hook, the leading, cutting-edge PR-tech platform, just launched “Experts”, the latest addition to its service offerings that’s reshaping the way media and thought leaders connect to generate valuable news stories.
Press Hook's “Experts'' includes the innovative use of AI-powered Source Requests, which allows media professionals to enter their queries and instantly receive a list of qualified, relevant experts at the click of a button. This accelerated process saves invaluable time for journalists by ensuring they have prompt access to expert insights. This feature distinguishes it from more manual and time-consuming platforms such as HARO and Qwoted.
Conversely, Press Hook empowers thought leaders to proactively identify and connect with relevant journalists for articles according to their expertise, establishing valuable connections that can lead to media opportunities.
"We recognize that it's not just about having a database of experts; it's about how experts and the media can utilize our platform to connect and collaborate," said Michelle Songy, CEO of Press Hook. “‘Experts’ does just that by creating an accessible and seamless gateway."
Thought leaders are encouraged to join as an expert on Press Hook and unlock valuable media opportunities by signing up for free at presshook.com.
About Press Hook:
Press Hook is leading the charge in revolutionizing an industry stuck in analog as the first PR-tech platform directly connecting brands and publicists with journalists. For smaller businesses, Press Hook democratizes access to journalists with their affordable solution and easy to use PR tools. Additionally, even larger companies and agencies can benefit from Press Hook by easing the burden off their PR teams, saving time, creating efficiencies, and generating new opportunities for media coverage.
Press Hook is a media relations platform disrupting the $100 billion dollar Public Relations industry by offering the first two-sided marketplace where PR professionals, brand marketers, and journalists connect. It democratizes access to journalists for small and medium-sized businesses that don't have massive in-house communications teams or outsourced agencies. Press Hook also allows larger companies to lift the burden off their PR teams by cutting time, creating efficiencies and providing new opportunities to secure media coverage. With a focus on automation and innovation and recently launched offerings like AI-enabled press releases and pitches, Press Hook is transforming an industry stuck in analog.
For Brands: With Press Hook, brands can easily and affordably get the exposure, media coverage, and credibility they deserve with unprecedented speed, volume and reach. Press Hook empowers lifestyle brands to identify and engage with the right targeted beat reporters who want to review and feature their products in top-tier lifestyle media such as Oprah Daily, Bon Appetit, Esquire, Byrdie, Good Housekeeping, US Weekly, Martha Stewart Living, Reader’s Digest, BuzzFeed, and thousands more.
For PR: Press Hook is the perfect place to promote your client’s products. The Press Hook platform makes it easy for brands to get discovered by journalists who are looking for new products to review and feature. PR agencies can create a digital media kit for your client’s brand and products, and connect with media in real-time.
For Media: If you’re a journalist, your time is precious. You can’t afford to waste hours scouring the internet for products to review or spend all of your time reading an inbox full of irrelevant pitches. Media can browse through Press Hook’s marketplace of brands and experts, request samples, download media assets, grab affiliate links and review and cover new products with simplicity and ease.