Winter’s beauty is abundant. Icicles, snowbanks, and frozen lakes make up the gorgeous winter landscapes we enjoy daily. But, with their beauty comes danger. Icy surfaces are a recipe for a slip-and-fall accident that can keep you from enjoying time in this beautiful nature. Icebug has a solution!

Icebug is a Swedish-based company here to save the day with their traction footwear. They make shoes and boots with dynamic, carbide stee…

Gotëborg, Sweden (November 22, 2023) - With Thanksgiving upon us, there will be increased pressure to buy more and more. For ourselves and others, but mostly for the sake of buying. However, consumers will not find any Black Friday deals at Icebug. The company has been boycotting the concept for "a long time." Instead, Icebug chooses to donate all proceeds from sales from their webshop and the Gothenburg store on Friday to Naturar…

Leather is a durable and renewable material that lasts for many years. It is versatile and is used to make warm, reliable boots and shoes. But, in addition to its many great qualities, traditional leather production can contribute to deforestation and unethical animal farming. In countries like Brazil, the meat industry still leads to deforestation of rainforests – which is devastating to the planet. With this in mind, we are final…

[Anchorage, Nov. 20th] —Skinny Raven Sports, Alaska's premier running store, is proud to continue its partnership with the Food Bank of Alaska to address the critical need of food insecurity in Alaska. Committed to fostering physical health and community well-being, Skinny Raven Sports has hosted food collection and fundraising efforts to support local families in need.

Since 2015, Skinny Raven Sports has partnered with the Food Ban…

(November 21, 2023) - After competing with 71 other businesses in the Västra Götaland region, Icebug received the prestigious Entrepreneur of the Year award from Företagarna - Sweden's largest business organization. The regional final was held on September 7 at Åhaga in Borås, and the winner's motivation was as follows:

Many companies that disrupt the status quo have their share of doubters when they launch. But one mother and her s…

(November 6, 2023) - Icebug, the world’s first climate-positive footwear brand based in Sweden, is proud to announce the launch of three new studded footwear options for running outside in the winter, the NewRun BUGrip GTX, Arcus BUGrip GTX and Pytho6 BUGrip.

For runners, there’s no doubt that running outside is the best feeling. It’s nature’s gym! But once the ice and snow arrives, most runners stop running outside due to winter co…