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(November 6, 2023) - Icebug, the world’s first climate-positive footwear brand based in Sweden, is proud to announce the launch of three new studded footwear options for running outside in the winter, the NewRun BUGrip GTX, Arcus BUGrip GTX and Pytho6 BUGrip.
For runners, there’s no doubt that running outside is the best feeling. It’s nature’s gym! But once the ice and snow arrives, most runners stop running outside due to winter conditions. With Icebug’s BUGrip footwear, runners can now exercise on pure ice, without fear of slipping.
Icebug's first real road running shoe, the NewRun BUGrip GTX, is the perfect shoe for anyone looking keep to logging miles in the winter months. It features a waterproof membrane from GORE-TEX® to make sure feet stay dry when running through snow and slush. A full dial lacing system from BOA ensures a secure fit that stays and can easily be adjusted, even while wearing gloves or mittens.
The secret is the dynamic, carbide steel-tipped studs that are built into the outsole of BUGrip boots and shoes. These studs grip into ice and snow but respond to the pressure of your step to retract into the sole and allow you to walk normally on concrete and asphalt. The real stars of the show are the 17 steel-tipped studs in the outsole. They provide a reliable grip on slippery surfaces, even on glare ice! The toe box is slightly roomy with a straight toe line, preserving body heat from the feet and keeping them comfortable on long runs.
Comfort is king with Icebug's Arcus BUGrip GTX! The midsole features generous cushioning in a rocker formation that reduces pressure on the forefoot and carries your momentum forward. A smooth stride and comfortable midsole help feet feel fresh for longer. The compressed EVA midsole also lends itself to a more responsive toe-off, giving you better energy return and keeping you comfortable on long runs.
Arcus BUGrip GTX features a GORE-TEX® membrane that is interwoven with the fabric of the shoe’s upper, making it even softer and more flexible than the traditional membrane bootie construction. With dry feet, you’re ready to put 13 dynamic, carbide steel-tipped studs to the test! You can run without fear on ice and snow all winter long.
Though Icebug's Pytho BUGrip has been around for many years – this is their 6th iteration of this winter running powerhouse! Pytho6’s outsole features a distinctive tread pattern that was modeled after a tractor tire. It’s designed to fling mud and debris out from under the foot, to help prevent slipping or getting weighed down. This traction is amplified by 16 BUGrip studs that grip into icy roads as well as wet roots on the trails.
Pytho6 BUGrip is our most rugged trail running shoe. It’s suited for a wide range of terrain, from tough trails to winter roads. The upper is light, yet durable and can take a beating. It absorbs minimal water and has great water repellency. The medium drop and torsional rigidity make it supportive, while still allowing you to have superb ground control. The toe box is roomy, to give feet room to breathe and conserve body heat.
No matter your experience level or where you like to run, Icebug's studded running shoes will elevate your training and keep you on the trails all winter long.
About Icebug:
Icebug was founded by a mother and son in 2001 and is still an independent, privately owned company. Our founding purpose was to sell shoes with dynamic steel studs for good traction. The idea was that the shoes – in addition to keeping feet warm and dry – would save people from the most extensive winter problem: slippery conditions. Putting on shoes with any of our grip technologies and experiencing traction where you expected to slip is unique. With that foundation, we have created shoes with grip as a separate product category, step by step.
Icebug is the world’s first climate-positive footwear brand. Based in Sweden, Icebug was founded to save the world from slipping. They also want to get people outdoors more often. Whether you run or walk and at what pace you do things doesn't matter. Getting people off the couch and spending time outdoors creates change. Icebug makes shoes that allow you to be outside, no matter the season or weather.
The vision for Icebug is to be a changemaker for a society where people can thrive on a planet in balance.
Though they didn’t set out to be climate activists, Icebug’s love of the forest and spending time in nature quickly made it apparent that they couldn’t stand by and return to business as usual as the climate crisis escalated. The guiding commitment for Icebug is to do the right thing for people and the planet, even when it hurts their bottom line. They are moving into a new paradigm where growth and profit are not prioritized above everything else. A world where business is a driving force to improve the livelihoods of many and is not fueled by exploiting people or exceeding planetary boundaries. Improving their practices is not enough for Icebug; they are encouraging the rest of the footwear industry to join them in using business as a force for good.