Sign Up
Brands   /  Fitness   / 

Icebug

Artboard 1.png

Icebug

Where can traction take you?

Overview

Founder David Ekelund
Industries
Fitness
Fashion
Retail
Outdoor Adventure
Website https://icebug.com
Press Contact Teagan Bowar
Social

About

Icebug is the world’s first climate-positive footwear brand. Based in Sweden, Icebug was founded to save the world from slipping. They also want to get people outdoors more often. Whether you run or walk and at what pace you do things doesn't matter. Getting people off the couch and spending time outdoors creates change. Icebug makes shoes that allow you to be outside, no matter the season or weather.


The vision for Icebug is to be a changemaker for a society where people can thrive on a planet in balance.


Though they didn’t set out to be climate activists, Icebug’s love of the forest and spending time in nature quickly made it apparent that they couldn’t stand by and return to business as usual as the climate crisis escalated. The guiding commitment for Icebug is to do the right thing for people and the planet, even when it hurts their bottom line. They are moving into a new paradigm where growth and profit are not prioritized above everything else. A world where business is a driving force to improve the livelihoods of many and is not fueled by exploiting people or exceeding planetary boundaries. Improving their practices is not enough for Icebug; they are encouraging the rest of the footwear industry to join them in using business as a force for good.

Founding Story

Icebug was founded by a mother and son in 2001 and is still an independent, privately owned company.


Our founding purpose was to sell shoes with dynamic steel studs for good traction. The idea was that the shoes – in addition to keeping feet warm and dry – would save people from the most extensive winter problem: slippery conditions. At first, no one believed in us. Colleagues in the industry said our product wasn't relevant enough, and no one thought we would survive in the long run. The wow factor saved us.


Even today, the wow factor is our greatest asset. Putting on shoes with any of our grip technologies and experiencing traction where you expected to slip is unique. Our wow factor makes our customers love Icebug and happily recommend our products to their friends. With that foundation, we have created shoes with grip as a separate product category, step by step.

Products

Eli RB9X – SteelBlue
Eli RB9X – SteelBlue $139.95
Eli RB9X – Crimson
Eli RB9X – Crimson $139.95
Eli RB9X – PearlWhite
Eli RB9X – PearlWhite $139.95
Eli RB9X – Mustard
Eli RB9X – Mustard $139.95
Eli RB9X – Olive
Eli RB9X – Olive $139.95
Eli RB9X – Black
Eli RB9X – Black $139.95
Loe Biosole – Stone
Loe Biosole – Stone $139.95
Haze W RB9X GTX – Black/Maple
Haze W RB9X GTX – Black/Maple $199.95
Haze W RB9X GTX – Ash/SteelBlue
Haze W RB9X GTX – Ash/SteelBlue $199.95
Haze M RB9X GTX – Petroleum/Chestnut
Haze M RB9X GTX – Petroleum/Chestnut $199.95
Haze M RB9X GTX – Black/Maple
Haze M RB9X GTX – Black/Maple $199.95
Aura W RB9X – LightGrey/Lime
Aura W RB9X – LightGrey/Lime $179.95
Aura W RB9X – DarkBlue/Copper
Aura W RB9X – DarkBlue/Copper $179.95
Aura M RB9X – LightGrey/Lime
Aura M RB9X – LightGrey/Lime $179.95
Aura M RB9X – DeepBlue/Copper
Aura M RB9X – DeepBlue/Copper $179.95
Torne Men's BUGrip GTX
Torne Men's BUGrip GTX $249.95
Torne2 Women's BUGrip GTX
Torne2 Women's BUGrip GTX $249.95
Adak ReWool Women's BUGrip – Coffee/Black
Adak ReWool Women's BUGrip – Coffee/Black $249.95
Adak ReWool Women's BUGrip – Black/Coffee
Adak ReWool Women's BUGrip – Black/Coffee $249.95
Adak ReWool Men's BUGrip – Coffee/Grey
Adak ReWool Men's BUGrip – Coffee/Grey $249.95
Adak ReWool Men's BUGrip – Black/Grey
Adak ReWool Men's BUGrip – Black/Grey $249.95
Boda Women's BUGrip - Hazel
Boda Women's BUGrip - Hazel $219.95
Boda Women's BUGrip - Black
Boda Women's BUGrip - Black $219.95
Boda Men's BUGrip - Hazel
Boda Men's BUGrip - Hazel $219.95
Boda Men's BUGrip - Black
Boda Men's BUGrip - Black $219.95
Pytho6 Women's BUGrip - Mango/Black
Pytho6 Women's BUGrip - Mango/Black $189.95
Pytho6 Men's BUGrip - DarkBlue/Mint
Pytho6 Men's BUGrip - DarkBlue/Mint $189.95
NewRun Women's BUGrip GTX - Black/JadeMist
NewRun Women's BUGrip GTX - Black/JadeMist $229.95
NewRun Women's BUGrip GTX - MistBlue/Aqua
NewRun Women's BUGrip GTX - MistBlue/Aqua $229.95
NewRun Men's BUGrip GTX - Black/Poison
NewRun Men's BUGrip GTX - Black/Poison $229.95
NewRun Men's BUGrip GTX - MistBlue/FireOrange
NewRun Men's BUGrip GTX - MistBlue/FireOrange $229.95
Arcus Women's BUGrip GTX - TrueBlack
Arcus Women's BUGrip GTX - TrueBlack $209.95
Arcus Men's BUGrip GTX - TrueBlack
Arcus Men's BUGrip GTX - TrueBlack $209.95
Ivalo4 Women's BUGrip-Mulberry
Ivalo4 Women's BUGrip-Mulberry $219.95
Ivalo4 Women's BUGrip-Black
Ivalo4 Women's BUGrip-Black $219.95
Ivalo4 Men's BUGrip - Black
Ivalo4 Men's BUGrip - Black $219.95
Metro2 Women's BUGrip - Hazel
Metro2 Women's BUGrip - Hazel $199.95
Metro2 Women's BUGrip - Black
Metro2 Women's BUGrip - Black $199.95
Metro2 Men's BUGrip - Black
Metro2 Men's BUGrip - Black $199.95
Metro2 Women's BUGrip - Mulberry
Metro2 Women's BUGrip - Mulberry $199.95
Metro2 Women's BUGrip - PineGrey
Metro2 Women's BUGrip - PineGrey $199.95

Team Bios

AfterlightImage.jpg

Teagan Bowar

Marketing Coordinator

see bio

Teagan Bowar is a marketing professional based in Minneapolis, MN. She earned her B.S.B. in marketing with an emphasis in Design from the University of Minnesota in 2021. Teagan has experience with social media planning and management, copywriting, and the Adobe suite. She has worked with several brands, helping them launch their social media, develop brand consistency strategies, and maintain a consistent brand voice throughout various channels.


Outside the office, you can find Teagan hiking with her dog, painting, or teaching yoga.

Headshot Option 4.jpg

Korey Krause

Country Manager, USA

see bio

As the Country Manager of Icebug USA, Korey is responsible for overseeing all aspects of the company's operations, including sales, marketing, distribution, and customer relations. Her deep appreciation for the outdoors fuels her drive to provide products that excel in performance and sustainability. She understands the importance of creating footwear that not only meets the needs of athletes and nature enthusiasts but also respects the environment.


Outside of work, Korey cherishes spending time outside with her little one, nurturing their connection to the outdoors. She believes in fostering a love for nature in the next generation, inspiring a deeper appreciation for the world around us. Additionally, Korey has a passion for gardening and experimenting with new recipes in the kitchen.

Press

Press Releases

New Launch - Dec 01, 2023 Enjoy Winter Like Never Before with Icebug!
Partnerships - Nov 22, 2023 Striding Towards Wellness for the Community and the Planet at the Skinny Raven Sports Turkey Trot presented by Icebug
Give Back Initiative - Nov 22, 2023 Ice Bug Participates in "Green Friday" Donating All Sale Proceeds to Protecting Swedish Forests
All Press Releases

Gallery

Tags

Loading Related Guides...

Press Hook Logo

Media

Brands / Agencies / Experts

Company

© 2024 Press Hook. All Rights Reserved.

Terms and Conditions

·

Privacy Policy

·

Cookie Policy
Terms and Conditions

·

Privacy Policy

·

Cookie Policy

© 2024 Press Hook. All Rights Reserved.