Kris Wilkins is a Texas-born brand-builder and fitness instructor based in New York City. He has built his career helping brands find their place in culture by using strategy and insight to tell stories that feel real, relevant, and human. His approach blends commercial discipline with a deep understanding of what drives people, helping brands earn meaning in a crowded market.After earning his degree from The University of Texas at Austin, Kris began his career at PepsiCo, learning the fundamentals of sales and what it takes to earn space on a shelf and in a consumer’s day. He later left to pursue his MBA at Rollins College, where he joined The Walt Disney Company and learned how strategy, emotion, and storytelling work together to build an enduring brand. Since then, he has led brand-development and go-to-market strategy across the toy, spirits, and beverage industries, building expertise in how to take ideas from concept to shelf and connect them to real consumer behavior.Outside of brand-building, Kris is a cycling instructor in New York City. Time spent in the studio has deepened his empathy for people’s fitness journeys and shaped how he understands their goals, challenges, and motivations. It has also reinforced a simple belief: progress comes from showing up, staying consistent, and pushing for more.As CEO and Co-Founder of Stacked Fitness Hydration, Kris brings together years of commercial experience and his passion for fitness to create products built for modern training. His perspective gives Stacked a unique advantage: a brand founded by someone who understands both what drives business and what drives people to move.holder
