Susan Campbell is the founder and CEO of South 23rd, a North Carolina-based boutique brand specializing in decorative planter covers and home decor solutions. With more than two decades of experience in sales across multiple industries, Susan leveraged her background and passion for design to launch South 23rd after identifying a unique need for stylish, easy-to-use home accents that seamlessly elevate indoor and outdoor spaces.

Driven by her vision to make beautiful design accessible for all, she invented the So.CachePot—a patent-pending planter cover that blends innovation and function with style. Her entrepreneurial journey garnered recognition as the first-place recipient of the Vanity Fair & Leanne Morgan grant for women entrepreneurs, affirming her impact on the home decor market.

A proud advocate for women in business, Susan’s mission centers on empowering women to create inviting, personalized homes using approachable decor and practical styling tips. Beyond her business, Susan finds inspiration in family, timeless design, and community involvement—values that shape both her brand and her personal life. She is a graduate of West Virginia University and also holds certifications in executive coaching and leadership training.