Mila Petranovic is Brand Director at Biocidin Botanicals. She is a brand strategist focused on building customer-centric health and wellness brands that are as credible as they are accessible.

At Biocidin Botanicals, she leads brand marketing across consumer and practitioner audiences, shaping how the company communicates its holistic approach to microbiome health. Mila has been using Biocidin Botanicals products since 2012, bringing a rare dual perspective as both brand builder and long-time customer.

With experience across SaaS, edtech, fintech, and integrative health, she brings a cross-disciplinary lens to translating complex ideas into products and stories that resonate in everyday life. She has led multiple brand evolutions across high-growth companies and industries.

She believes the future of health brands lies at the intersection of scientific credibility, consumer accessibility, and systems-based thinking. A lifelong learner, Mila is driven by improving the relationship between culture, consumer behavior, and quality of life.

Mila welcomes conversations around science-backed natural remedies, preventive care, marketing partnerships, health tech, and the evolving relationship between consumers and health and wellness brands.