Mila Petranovic is Brand Director at Biocidin Botanicals. She is a brand strategist focused on building customer-centric health and wellness brands that are as credible as they are accessible.

At Biocidin Botanicals, she leads brand marketing across consumer and practitioner audiences, shaping how the company communicates its holistic approach to microbiome health. Mila has been using Biocidin Botanicals products since 2012, bringing a rare dual perspective as both brand builder and long-time customer.

With experience across SaaS, edtech, fintech, and integrative health, she brings a cross-disciplinary lens to translating complex ideas into products and stories that resonate in everyday life. She has led multiple brand evolutions across high-growth companies and industries.

She believes the future of health brands lies at the intersection of scientific credibility, consumer accessibility, and systems-based thinking. A lifelong learner, Mila is driven by improving the relationship between culture, consumer behavior, and quality of life.

Mila welcomes conversations around science-backed natural remedies, preventive care, marketing partnerships, health tech, and the evolving relationship between consumers and health and wellness brands.

Naomi Cohen Cody is Chief Marketing Officer at Microbe Formulas, the holding company behind CellCore Biosciences and Biocidin Botanicals, where she leads brand strategy and go-to-market execution across a fast-growing portfolio in the functional wellness space. Her work centers on microbiome-driven health, functional wellness marketing, and translating complex science into trusted, accessible consumer experiences.

A proven brand transformation leader, Naomi previously served as Executive Vice President of Brand Marketing at SlimFast, where she drove a full-scale turnaround and launched SlimFast Keto — among the top-performing new CPG innovations of 2019, drawing a majority-new audience into the category. Earlier, at Unilever, she led major initiatives across billion-dollar brands, including the launch of Breyers Gelato.

Her perspective is uniquely informed by her own health journey, which led her into functional medicine and now shapes her work building consumer brands that bridge clinical credibility and everyday trust. Naomi is available for media commentary on functional wellness marketing, microbiome and cellular health, and brand strategy in the integrative health space.

Chris Tisi is a seasoned consumer products executive with more than 20 years of experience in business development, sales, marketing, operations, and finance. A proven entrepreneur and turnaround specialist, he has built growth platforms for startups, developed high-performing leadership teams, and transformed underperforming businesses into profitable enterprises across the Health Food, Specialty, FDM, and Club channels.

Chris is perhaps best known for orchestrating one of the most dramatic turnarounds in recent consumer packaged goods history; reversing SlimFast's annual sales decline of 30% to achieve 70% growth following Kainos Capital's acquisition of the brand from Unilever in 2014. As founder and CEO of Hyper Network Solutions (HNS) and Lifeagen Bio Sciences, he has created and distributed over 200 products across nutritional supplements, beauty, and personal care — including Healthy Delights, Nulife Vitamins, and Gluten Cutter.

As CEO of Biocidin Botanicals® and CellCore Biosciences, Chris brings that same blueprint for disciplined, relationship-driven growth to the integrative health space. His partnership with Kainos Capital and deep expertise in M&A, brand development, and retail strategy position Biocidin Botanicals® for its next chapter of expansion.

Chris is available for media commentary on brand strategy, consumer health trends, M&A in the wellness sector, and scaling mission-driven companies.

Dr. Emily Hernandez, ND, is a naturopathic physician with over 12 years of clinical experience, recognized for her integrative and functional approach to complex chronic illness. She is currently in practice at Fairfield Family Health in Connecticut, following the successful founding and leadership of Wildcraft Medicine in La Jolla, California. Throughout her career, she has remained dedicated to addressing root causes of disease, with a strong emphasis on individualized, systems-based care.

Dr. Hernandez serves as a Clinical Consultant and brand ambassador for Biocidin Botanicals, where she plays a key role in advancing practitioner education nationwide. She develops clinical resources, contributes to research initiatives, and regularly speaks at industry conferences, training healthcare providers in evidence-informed, functional approaches to microbiome modulation and botanical medicine. Her work bridges clinical practice with education, amplifying her impact beyond direct patient care.

Her clinical expertise spans microbiome and gut health, preconception and fertility, hormone balance, and complex chronic conditions, including Lyme disease, mold-related illness, and detoxification challenges. As an ILADS-certified, Lyme-literate practitioner, she brings specialized insight into treating persistent, multi-system illnesses that often require nuanced and comprehensive care strategies.

A published author in peer-reviewed medical literature and a sought-after speaker, Dr. Hernandez is widely regarded for her ability to translate complex clinical concepts into practical applications for both practitioners and patients. Her unique value lies in integrating botanical therapeutics with functional medicine principles, empowering both her patients and fellow clinicians with tools to restore foundational health—particularly through optimizing gut integrity and detoxification pathways

Dr. Hernandez is available for media commentary on microbiome health, naturopathic approaches to chronic illness, fertility, and the clinical application of botanical medicine.