Michael Vandenstockt is a seasoned e-commerce executive and the co-founder of HatCountry.com, one of the earliest online destinations for Western wear. In 2002, alongside his wife Amy, he transformed a family-run cowboy hat stand into a thriving digital storefront—launching from their garage with a vision to bring authentic Western apparel to customers nationwide.​

Over the past two decades, Michael has honed a deep expertise in digital commerce, customer experience, and operational excellence. His approach blends data-driven strategy with a relentless focus on customer satisfaction, ensuring that every click delivers value and every order reinforces trust.​

Beyond HatCountry.com, Michael has consulted for various e-commerce ventures, helping brands optimize their digital presence, streamline fulfillment processes, and enhance customer engagement. His insights into key performance indicators—such as customer satisfaction scores, net promoter scores, and fulfillment metrics—have been instrumental in driving growth and loyalty across multiple platforms.​

Michael's journey from a garage-based startup to a recognized name in e-commerce exemplifies the power of vision, resilience, and a customer-centric mindset. He continues to inspire and lead in the digital commerce space, always seeking innovative ways to connect brands with their audiences.​