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Hat Country

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Hat Country

Real People. Real Passion. Real Gear.

Overview

Date Established 01/2002
Founder Michael Vandenstockt
Headquarters Indian Trail
Industries
Fashion
Website https://www.hatcountry.com
Social

About

Born from the dusty trails of Englishtown, New Jersey, HatCountry.com is a story of legacy, love, and the long game. What started as a humble hat stand at a flea market in 1973 has become a global destination for folks who don’t just wear western—they live it.

Family-founded and independently run, HatCountry.com was launched online in 2002 by husband-and-wife duo Mike and Amy Vandenstockt. Built from the ground up, the brand marries deep country roots with digital hustle. They didn’t have venture capital. They had vision. They didn’t follow fashion trends. They honored a way of life.

Today, HatCountry.com is home to one of the largest online selections of cowboy hats, boots, apparel, and accessories—partnering with legacy brands like Stetson, Resistol, Ariat, and Charlie 1 Horse. What makes us newsworthy? We're living proof that an American family business can still grow, thrive, and lead with heart in a world of algorithms and mega-mergers.

HatCountry.com remains committed to top-notch service, time-tested quality, and keeping the spirit of the West alive—wherever you roam.

Founding Story

In 2002, Mike and Amy Vandenstockt saw the horizon shifting. While most were still navigating dial-up connections, they envisioned a new frontier: bringing the spirit of the open road and the authenticity of Western wear to the digital world. From their garage in Florida, armed with determination and a shared dream, they launched HatCountry.com.​

This wasn't a venture backed by big investors or flashy campaigns. It was a labor of love, built on late nights, early mornings, and a commitment to quality and service. They believed that everyone deserved access to top-notch Western apparel, no matter where they hung their hat.​

As the internet evolved, so did HatCountry.com. From those humble beginnings, it grew into a trusted destination for customers seeking authenticity, quality, and a touch of that rugged charm. Today, with operations headquartered in North Carolina and multiple warehouses across the U.S., HatCountry.com serves a global community, staying true to its roots while embracing the future.​

Mike and Amy's journey is a testament to the power of vision, resilience, and staying true to one's values. HatCountry.com isn't just a store; it's a story of passion, perseverance, and the belief that with the right mindset, even the wildest dreams can become reality.

Products

Roper Ingrid (Black) - Women's Metallic Leather Cowgirl Boot
Roper Ingrid (Black) - Women's Metallic Leather Cowgirl Boot $72.99
Roper Ingrid (Leopard) - Womens Ankle Cowgirl Boot
Roper Ingrid (Leopard) - Womens Ankle Cowgirl Boot $75.99
Abilene Rawhide (5151) - Womens Leather Cowgirl Boot
Abilene Rawhide (5151) - Womens Leather Cowgirl Boot $156.98
Abilene Lace Up - Womens Leather Cowgirl Boot
Abilene Lace Up - Womens Leather Cowgirl Boot $136.98
Abilene Eliza - Women's Leather Cowgirl Boots
Abilene Eliza - Women's Leather Cowgirl Boots $230.98
Laredo Miss Kate – Women's Cowgirl Boot
Laredo Miss Kate – Women's Cowgirl Boot $189.95
Laredo Lucretia - Women's Cowgirl Boot
Laredo Lucretia - Women's Cowgirl Boot $199.95
Abilene Florence - Women's Leather Cowgirl Boots
Abilene Florence - Women's Leather Cowgirl Boots $206.98
Roper Ava (Tan) - Women's Ankle Cowgirl Boot
Roper Ava (Tan) - Women's Ankle Cowgirl Boot $74.99
Dingo Texas Tornado-Womens Denim Cowgirl Boot
Dingo Texas Tornado-Womens Denim Cowgirl Boot $149.95
Abilene Josephine - Women's Leather Cowgirl Boots
Abilene Josephine - Women's Leather Cowgirl Boots $208.98
Stetson Range Roamer (Brown) - Men's Biker Boot
Stetson Range Roamer (Brown) - Men's Biker Boot $304.99
Dan Post Murray - Men's Bison Leather Cowboy Boots
Dan Post Murray - Men's Bison Leather Cowboy Boots $309.95
Dan Post Brutus- Mens Snakeskin Leather Cowboy Boots
Dan Post Brutus- Mens Snakeskin Leather Cowboy Boots $339.95
Laredo Nashville (Peanut Crunch/Black) - Men's Cowboy Boot
Laredo Nashville (Peanut Crunch/Black) - Men's Cowboy Boot $169.95
Laredo Hawk - Men's Cowboy Boot
Laredo Hawk - Men's Cowboy Boot $169.95
Abilene Cole - Men's Leather Cowboy Boots
Abilene Cole - Men's Leather Cowboy Boots $221.98
Laredo Paris - Men's Cowboy Boot
Laredo Paris - Men's Cowboy Boot $149.95
Abilene James (Steel Toe) - Men's Leather Cowboy Boots
Abilene James (Steel Toe) - Men's Leather Cowboy Boots $226.98
Laredo Monty - Men's Cowboy Boot (Closeout)
Laredo Monty - Men's Cowboy Boot (Closeout) $74.97
Dingo Amsterdam - Mens Cowboy Boots
Dingo Amsterdam - Mens Cowboy Boots $149.95
ARIAT Camo Cork Patch (Camo/Green) - Trucker Cap
ARIAT Camo Cork Patch (Camo/Green) - Trucker Cap $28.00
Bullhide Under Pressure - Wool Felt Cowboy Hat
Bullhide Under Pressure - Wool Felt Cowboy Hat $83.98
Bullhide Itchygoonie - Womens Shapeable Straw Cowgirl Hat
Bullhide Itchygoonie - Womens Shapeable Straw Cowgirl Hat $53.98
Bullhide Cessnock - Leather Cowboy Hat
Bullhide Cessnock - Leather Cowboy Hat $57.98
Bullhide Unconditional- Wool Felt Cowboy Hat
Bullhide Unconditional- Wool Felt Cowboy Hat $83.98
Bullhide No Mercy - Straw Cowboy Hat
Bullhide No Mercy - Straw Cowboy Hat $67.98
Bullhide Nonstop - Denim Cowgirl Hat
Bullhide Nonstop - Denim Cowgirl Hat $63.98
Bullhide Good Vibe - Wool Felt Cowboy Hat
Bullhide Good Vibe - Wool Felt Cowboy Hat $69.98
Bullhide Closer - Straw Cowgirl Hat
Bullhide Closer - Straw Cowgirl Hat $51.98
Bullhide Black Gold - (10X) Straw Cowboy Hat
Bullhide Black Gold - (10X) Straw Cowboy Hat $37.98
ARIAT USA Flag Patch (Navy/White) - Trucker Cap
ARIAT USA Flag Patch (Navy/White) - Trucker Cap $32.00
Jack Daniels Signature (JD77-77) - Ball Cap
Jack Daniels Signature (JD77-77) - Ball Cap $40.00
Jack Daniels (JD77-131) - Trucker Cap
Jack Daniels (JD77-131) - Trucker Cap $42.00
Justin "Men's Oil-Washed Logo" (Red) - Trucker Cap
Justin "Men's Oil-Washed Logo" (Red) - Trucker Cap $26.99
ARIAT Blue Floral Design (Navy/White) - Trucker Cap
ARIAT Blue Floral Design (Navy/White) - Trucker Cap $28.00
HOOey Texican (Red White & Blue) - Trucker Cap
HOOey Texican (Red White & Blue) - Trucker Cap $26.98
Indiana Jones™ Katanga - Soft Wool Felt Fedora Hat
Indiana Jones™ Katanga - Soft Wool Felt Fedora Hat $39.99
Deadwood Trading Sunshine - Straw Sun Visor
Deadwood Trading Sunshine - Straw Sun Visor $24.98
Scala Audrey - Womens Straw Sun Hat
Scala Audrey - Womens Straw Sun Hat $68.99
Scala Riviera - Straw Sun Hat
Scala Riviera - Straw Sun Hat $39.99
Deadwood Mason - Straw Gambler Hat
Deadwood Mason - Straw Gambler Hat $38.23
Scala Bunker - Palm Straw Gambler Hat
Scala Bunker - Palm Straw Gambler Hat $59.99
Cappelli Enis - Womens Straw Sun Hat
Cappelli Enis - Womens Straw Sun Hat $49.99
Peter Grimm Grateful Dead SYF (Steal Your Face) Hasselhoff - Straw Lifeguard Hat
Peter Grimm Grateful Dead SYF (Steal Your Face) Hasselhoff - Straw Lifeguard Hat $35.00
Peter Grimm Sublime Paddle Out Lifeguard - Rye Straw Lifeguard Hat
Peter Grimm Sublime Paddle Out Lifeguard - Rye Straw Lifeguard Hat $55.00
Bullhide Summerhaven - (15X) Mexican Palm Straw Cowboy Hat
Bullhide Summerhaven - (15X) Mexican Palm Straw Cowboy Hat $55.98
Charlie 1 Horse Vaquera - Straw Cowgirl Hat
Charlie 1 Horse Vaquera - Straw Cowgirl Hat $79.99
Scully Desert Dreams - Women's Beach Bag
Scully Desert Dreams - Women's Beach Bag $82.00
Scully Desert Darling - Women's Handbag
Scully Desert Darling - Women's Handbag $195.00
Scully Wrangler's Way - Women's Handbag
Scully Wrangler's Way - Women's Handbag $199.50
Scully Rustic Rodeo - Women's Handbag
Scully Rustic Rodeo - Women's Handbag $110.00
Cappelli Maisel - Women's Rattan Satchel Handbag
Cappelli Maisel - Women's Rattan Satchel Handbag $19.99
Ariat Bristol Flap Over - Ladies Wallet
Ariat Bristol Flap Over - Ladies Wallet $59.00
Ariat Cruiser Southwestern Orange- Clutch Wallet
Ariat Cruiser Southwestern Orange- Clutch Wallet $59.00
Cappelli Blanche - Womens Toyo Satchel Handbag
Cappelli Blanche - Womens Toyo Satchel Handbag $54.90
Scully Graceful Journey - Backpack
Scully Graceful Journey - Backpack $195.00
Angel Ranch Western Lace - Women's Belt
Angel Ranch Western Lace - Women's Belt $52.00
Nocona Hearts Embrace - Women's Belt Buckle
Nocona Hearts Embrace - Women's Belt Buckle $26.98
HOOey Graphic Boot Sock ( Baja ) - Western Socks
HOOey Graphic Boot Sock ( Baja ) - Western Socks $13.49
3D Topaz Studded Camo Belt - Womens Belt
3D Topaz Studded Camo Belt - Womens Belt $30.99
Crumrine Cowboy Till Death - Belt Buckle
Crumrine Cowboy Till Death - Belt Buckle $20.00
3D Ace High - Men's Money Clip
3D Ace High - Men's Money Clip $45.00
Ariat Aztec (Black/Grey/White) - Backpack
Ariat Aztec (Black/Grey/White) - Backpack $49.00
Nocona Don't Tread On Me - Belt Buckle
Nocona Don't Tread On Me - Belt Buckle $20.00
Eurosport Cassie - Messenger Handbag
Eurosport Cassie - Messenger Handbag $42.98
Nocona Brosnan - Mens Belt
Nocona Brosnan - Mens Belt $24.00
Crumrine Golden Bass - Belt Buckle
Crumrine Golden Bass - Belt Buckle $24.00
Eurosport Austin - Sling Backpack
Eurosport Austin - Sling Backpack $54.98
Nocona Colonel - Men's Leather Belt
Nocona Colonel - Men's Leather Belt $35.00
Abilene Traditional Packer - Men's Cowboy Boots
Abilene Traditional Packer - Men's Cowboy Boots $229.98
Abilene Everett - Mens Leather Cowboy Boots
Abilene Everett - Mens Leather Cowboy Boots $189.98
Abilene Christopher - Men's Leather Cowboy Boots
Abilene Christopher - Men's Leather Cowboy Boots $213.99
Dingo Chopper - Mens Biker Cowboy Boots
Dingo Chopper - Mens Biker Cowboy Boots $164.95
Laredo Monty - Men's Cowboy Boot
Laredo Monty - Men's Cowboy Boot $149.95
Abilene Rawhide (5074) - Womens Leather Cowgirl Boot
Abilene Rawhide (5074) - Womens Leather Cowgirl Boot $114.98
Roper American Beauty (Red/White/Blue) - Women's Cowgirl Boot
Roper American Beauty (Red/White/Blue) - Women's Cowgirl Boot $141.99
Dan Post Vintage Blue Bird - Womens Cowgirl Boots
Dan Post Vintage Blue Bird - Womens Cowgirl Boots $339.95
Roper Ava - Ankle Cowgirl Boot
Roper Ava - Ankle Cowgirl Boot $69.99
Dingo Y'all Need Dolly - Womens Cowgirl Boot
Dingo Y'all Need Dolly - Womens Cowgirl Boot $129.95
Dingo Primrose - Womens Ankle Cowgirl Boots
Dingo Primrose - Womens Ankle Cowgirl Boots $139.95
Charlie 1 Horse Lainey Wilson Atta Girl – Straw Cowgirl Hat
Charlie 1 Horse Lainey Wilson Atta Girl – Straw Cowgirl Hat $189.99
Stetson Maximo – (100X) Straw Cowboy Hat
Stetson Maximo – (100X) Straw Cowboy Hat $169.99
Bullhide Hardtail - Leather Cowboy Hat
Bullhide Hardtail - Leather Cowboy Hat $59.98
Bullhide Kingman - (4X) Wool Felt Cowboy Hat
Bullhide Kingman - (4X) Wool Felt Cowboy Hat $67.98
Deadwood Trading United - American Flag Shapeable Straw Cowboy Hat
Deadwood Trading United - American Flag Shapeable Straw Cowboy Hat $35.68
Resistol George Strait Jaxon - (20X) Straw Cowboy Hat
Resistol George Strait Jaxon - (20X) Straw Cowboy Hat $199.99
Stetson Retro - Panama Straw Fedora Hat
Stetson Retro - Panama Straw Fedora Hat $114.99
Deadwood Trading Coastal Cotton Sunhat - Women's Sunhat
Deadwood Trading Coastal Cotton Sunhat - Women's Sunhat $26.99
Stetson Big River – Shapeable Straw Cowboy Hat
Stetson Big River – Shapeable Straw Cowboy Hat $69.99
Deadwood Trading Hat Company Sonoma - Raffia Straw Cowboy Hat
Deadwood Trading Hat Company Sonoma - Raffia Straw Cowboy Hat $41.98
tsdfdes
tsdfdes $45.00
Stetson Glacier Mountain Patch ( Chocolate / Beige ) - Trucker Cap
Stetson Glacier Mountain Patch ( Chocolate / Beige ) - Trucker Cap $34.98
Tin Haul Toastin a Gnarly Shark / Beer Girl Sole (Brown Crackle) - Men's Leather Cowboy Boots
Tin Haul Toastin a Gnarly Shark / Beer Girl Sole (Brown Crackle) - Men's Leather Cowboy Boots $370.99
Dan Post Alamosa -Mens Ostrich Skin Leather Cowboy Boots (Chocolate)
Dan Post Alamosa -Mens Ostrich Skin Leather Cowboy Boots (Chocolate) $509.95
Laredo Maddie - Women's Cowgirl Boot
Laredo Maddie - Women's Cowgirl Boot $149.95
Scala Albuquerque - Genuine Panama Straw Fedora Hat
Scala Albuquerque - Genuine Panama Straw Fedora Hat $179.00
Tin Haul Kings / Gambling Legend ( Black) - Mens Leather Cowboy Boot
Tin Haul Kings / Gambling Legend ( Black) - Mens Leather Cowboy Boot $459.99

Team Bios

HeadshotV.jpg

Michael Vandenstockt

Founder

see bio

Michael Vandenstockt is a seasoned e-commerce executive and the co-founder of HatCountry.com, one of the earliest online destinations for Western wear. In 2002, alongside his wife Amy, he transformed a family-run cowboy hat stand into a thriving digital storefront—launching from their garage with a vision to bring authentic Western apparel to customers nationwide.​

Over the past two decades, Michael has honed a deep expertise in digital commerce, customer experience, and operational excellence. His approach blends data-driven strategy with a relentless focus on customer satisfaction, ensuring that every click delivers value and every order reinforces trust.​

Beyond HatCountry.com, Michael has consulted for various e-commerce ventures, helping brands optimize their digital presence, streamline fulfillment processes, and enhance customer engagement. His insights into key performance indicators—such as customer satisfaction scores, net promoter scores, and fulfillment metrics—have been instrumental in driving growth and loyalty across multiple platforms.​

Michael's journey from a garage-based startup to a recognized name in e-commerce exemplifies the power of vision, resilience, and a customer-centric mindset. He continues to inspire and lead in the digital commerce space, always seeking innovative ways to connect brands with their audiences.​

HeadshotAmyF.jpg

Amy Vandenstockt

Founder

see bio

Amy Vandenstockt is the co-founder and principal partner of HatCountry.com, a pioneering online retailer specializing in Western wear and accessories. In 2002, alongside her husband Mike, Amy transformed a family-run cowboy hat stand into a thriving e-commerce business, launching operations from their garage with a vision to bring authentic Western apparel to customers nationwide.​

With a background in business and a keen eye for emerging market trends, Amy recognized the potential of e-commerce early on. Her strategic foresight and dedication to customer service have been instrumental in HatCountry.com's growth, helping the company expand its product offerings and reach a global customer base.​

Amy's leadership extends beyond business operations; she is deeply committed to fostering a company culture that values quality, authenticity, and personalized customer experiences. Her hands-on approach and unwavering commitment to excellence have earned HatCountry.com a reputation for reliability and integrity in the online retail space.​

Today, HatCountry.com operates from its headquarters in North Carolina, with multiple warehouses across the United States, ensuring swift and reliable delivery to customers worldwide. Under Amy's guidance, the company continues to honor its roots while embracing innovation, offering a diverse array of high-quality products that cater to both traditional Western enthusiasts and modern fashion seekers.

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