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Amy Zalneraitis
Co-Founder & Chief Brand Officer
About
Amy Zalneraitis is the Co-founder and Chief Brand Officer of We Feed Raw, a direct-to-consumer raw dog food company delivering complete and balanced, species-appropriate meals to dogs nationwide. With a background in marketing, writing, and creative direction, Amy focuses on shaping the brand’s voice, visual identity, and storytelling, helping establish a higher standard for transparency, education, and trust in the pet food industry.
We Feed Raw was originally founded by Amy’s sister, Alissa, whose deep love for dogs and commitment to animal welfare inspired the company’s mission. After Alissa’s passing in 2014, Amy stepped in alongside her family to help carry her sister’s vision forward and preserve the legacy she created.
Today, Amy continues to steward the brand with a focus on integrity, education, and making biologically appropriate nutrition more accessible to dog owners. She remains deeply inspired by Alissa’s belief that dogs deserve food that works with their biology and supports true health, not just survival.
| Years Active | 1 |
Press
Apple Podcasts
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Oct 28, 2024
You’re probably feeding your dog the wrong food | We Feed Raw
Apple Podcasts
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Nov 17, 2024
Amy Zalneraitis, Co-Founder, We Feed Raw: How To Level Up Your Dogs Health & Longevity With A Raw Food Diet
Inc. Magazine
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Nov 16, 2024
These Founders Wondered, Why Don’t Dogs Live Longer? Behind the We Feed Raw brand.
Apple Podcasts
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Nov 20, 2024
Amy Zalneraitis on We Feed Raw: Why a Raw Food Diet is Best for Pet’s Health & Nutrition
Apple Podcasts
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Dec 20, 2024
The 5 Common Foods That Will Kill Your Dog! - (Feed Them This To Live Longer) With Amy Zalneraitis
Apple Podcasts
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Dec 13, 2024
We Feed Raw: Amy Zalneraitis
Dog Food Advistor
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Jan 16, 2025
Best Raw Dog Foods
Dog Food Advisor
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Jan 20, 2025
Bird Flu and Raw Food: Should Dog Parents Worry About Avian Influenza?
NBC News
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Jan 27, 2025
FDA recommends pet food companies revisit safety plans amid bird flu outbreak
Petfood Industry
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Mar 05, 2025
We Feed Raw launches freeze-dried raw dog food
Pet Age
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Mar 06, 2025
We Feed Raw Expands Product Line with Launch of Freeze-Dried Raw Food for Dogs
Inc. Magazine
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Mar 11, 2025
Inc. Female Founders 500
Apple Podcasts
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Mar 12, 2025
How This Raw Food Startup Is Taking a Bite Out of the $45B Pet Industry
Entrepreneur
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Mar 12, 2025
How This Raw Food Startup Is Taking a Bite Out of the $45B Pet Industry
The Woof
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May 26, 2025
From Runways to Raw Food
Petfood Industry
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Jul 10, 2025
Raw pet food gains ground as consumers gain safety knowledge
Apple Podcasts
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Aug 04, 2025
When You’re Thrown In, You Swim: How Amy Zalneraitis Scaled We Feed Raw into a Category Leader
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