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Your Personal Digital Fitness and Health Coach


Date Established 01/2012
Founder Will Ahmed
Headquarters Boston, MA
Tech, Health & Wellness
Press Contact Jack Taylor PR


WHOOP 4.0 $30.00


WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals through comprehensive biometric data and customized insights about your body and daily habits.The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance.

WHOOP Unite is a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, organizational insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers.

A WHOOP membership includes the WHOOP 4.0 sensor, an onyx SuperKnit band and battery pack, access to the WHOOP App where you receive daily data about your recovery, sleep, training, and health, and easy-to-follow coaching about how to maximize your day's performance.

Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. The latest round of financing made WHOOP the world's most valuable standalone wearables company.

Founding Story

In 2012, Will Ahmed, a Harvard University student athlete, founded WHOOP to help athletes gain greater visibility into their own fitness and rest. Along with two fellow students at Harvard, John Capodilupo and Aurelian Nicolae, Ahmed incubated a prototype at Harvard Innovation Labs.

Team Bios

Before joining WHOOP in 2013 as the first full-time employee and first scientist, Emily studied Neurobiology at Harvard University and studied circadian biology in the Analytical and Modeling Unit of the Division of Sleep Medicine at Harvard's Brigham and Women's Hospital. As a runner and former gymnast, Emily knows first hand the importance of sleep and recovery for peak performance. At WHOOP, she blends this personal experience with the sleep and analytics knowledge she developed at Harvard to empower athletes to make intelligent, data-driven decisions.

Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance and health. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and a broad range of people looking to improve their performance. WHOOP has raised more than $400 million from top investors and is valued at $3.6 billion, making it the most valuable standalone wearables company in the world. Ahmed has recruited an active advisory board that consists of some of the world’s most notable cardiologists, technologists, marketers, and designers. Ahmed was named to the 2021 Sports Business Journal 40 under 40 list as well as 2020 Fortune 40 Under 40 Healthcare list and previously named to Forbes 30 Under 30 and Boston Business Journal’s 40 Under 40. Ahmed founded WHOOP as a student at Harvard, where he captained the Men’s Varsity Squash Team and graduated with an A.B. in government.

Kristen Holmes

VP Performance Science

see bio

As Vice President of Performance Science at WHOOP, Kristen Holmes drives thought leadership by engaging with industry leading researchers and partners to better understand individual, team, and organizational biometric and performance data across high stakes verticals. Before joining WHOOP in 2016, Kristen was the Head Field Hockey Coach at Princeton University where she was one of the most successful coaches in Ivy League history, having won 12 league titles in 13 seasons and a National Championship. Kristen was a 3x All American, 2 x Big 10 Athlete of the year at the University of Iowa competing in both Field Hockey and Basketball and recently inducted into the Hall of Fame Class of 2021 and was a 7-year member of the U.S. National Field Hockey Team. Kristen blends her academic and applied background in athletics, coaching, performance technology, psychology, and exercise physiology to drive research, partnership, and product development initiatives to strengthen WHOOP as a leader in Human Performance.


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