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Your Personal Digital Fitness and Health Coach


Date Established 01/2012
Founder Will Ahmed
Headquarters Boston
Health & Wellness
Press Contact Jack Taylor PR


WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals through comprehensive biometric data and customized insights about your body and daily habits.The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance.

WHOOP Unite is a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, organizational insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers.

A WHOOP membership includes the WHOOP 4.0 sensor, an onyx SuperKnit band and battery pack, access to the WHOOP App where you receive daily data about your recovery, sleep, training, and health, and easy-to-follow coaching about how to maximize your day's performance.

Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. The latest round of financing made WHOOP the world's most valuable standalone wearables company.

Founding Story

In 2012, Will Ahmed, a Harvard University student athlete, founded WHOOP to help athletes gain greater visibility into their own fitness and rest. Along with two fellow students at Harvard, John Capodilupo and Aurelian Nicolae, Ahmed incubated a prototype at Harvard Innovation Labs.


WHOOP 4.0 $30.00

Team Bios

As Chief Medical Officer of WHOOP, Dr. Patrick Carroll supports the product development of medical- and health-related features of our industry-leading human health and performance solution. In addition, Dr. Carroll is overseeing the regulatory approval process to recognize WHOOP as a FDA-approved device and supporting the expansion of WHOOP Unite for Healthcare.

Prior to joining WHOOP, Dr. Carroll served as Chief Medical Officer of both the virtual care company Vida Health and the telehealth company Hims-Hers. From 2014-2019, he served as Group Vice President and Chief Medical Officer of Walgreens.

Prior to joining Walgreens, Dr. Carroll served as the Chief Medical Officer of Integrated Care Partners, Hartford HealthCare’s clinical integration organization. He was also the Medical Director for Hartford HealthCare’s Medicare Shared Savings Program which currently has over 20,000 patients in a Medicare/CMS shared-risk pilot program. He played a key role in leading Hartford HealthCare’s efforts in the transition to value-based care in a time of a rapidly changing healthcare landscape.

From 2010–2012, Dr. Carroll served as the Chief Medical Officer for the Granite Medical Group

in Quincy, Massachusetts. Granite Medical Group is a 40-provider Multi-specialty/Primary Care

Group which is part of Atrius Health, a 1,000 medical provider group.

Dr. Carroll received his bachelor’s degree from the College of the Holy Cross and his medical

degree from Dartmouth Medical School. He completed his residency training at Middlesex

Hospital in family practice, where he served as Chief Resident.

Dr. Carroll is Board Certified in Family Practice and in Adolescent Medicine.

Before joining WHOOP in 2013 as the first full-time employee and first scientist, Emily studied Neurobiology at Harvard University and studied circadian biology in the Analytical and Modeling Unit of the Division of Sleep Medicine at Harvard's Brigham and Women's Hospital. As a runner and former gymnast, Emily knows first hand the importance of sleep and recovery for peak performance. At WHOOP, she blends this personal experience with the sleep and analytics knowledge she developed at Harvard to empower athletes to make intelligent, data-driven decisions.

Jaime Waydo is a product and technology executive with over 20 years of experience leading across engineering, technology, product, operations (overseas & domestic), regulatory and safety functions. She has served a wide group of industry leading companies including Alphabet, Apple, Translucent Medical, Hansen Medical and NASA’s Jet Propulsion Laboratory.

Jaime brings her product and technology skills combined with her operational acumen to support CEOs and boards in transitioning technology into shipping at scale, driving efficiencies in the organization, and thinking through product and technology trades.

Prior to joining WHOOP, she served as a co-founder and Chief Technology Officer of Cavnue, an early stage startup building connected infrastructure technology to enable autonomous driving technology to ship at scale in the next few years. She joined the company in early 2021 and was responsible for the Product, Technology, and Operations of Cavnue.

Jaime brings strong experience across all phases of technology development. At Apple she led the autonomous systems effort through a 10x improvement in a single year and helped bring to life the product vision that moved the program from research to project execution. She then established the framework and strategy to deliver this safety critical product into a highly regulated environment.

At Waymo, Jaime created the safety strategy for launching driverless vehicles in both Texas and Arizona, working through local, state, and federal regulations as well as tying in to the marketing and product strategies for those launches. Once launched in Arizona, Jaime led a 4 month effort to drive new software releases from 9 months down to 3 weeks allowing Waymo to ship new product features to customers every month at a scale never before possible.

Early career experience was as a mechanical engineer where Jaime was the lead mechanical systems engineer for the Mars Curiosity Rover that launched in 2011 and is still running today. She also was the lead mechanical engineer at Hansen medical where she led the effort to redesign the robot that helped surgeons conduct AFib surgeries robotically. She also worked as the lead engineer at Translucent medical where she built the first product that shipped and sold to hospitals across the world. She later helped sell the IP of the company so she could pursue her passion of working on robots for mobility.

Kristen Holmes_VP of Performance Science_WHOOP.jpg

Kristen Holmes

VP Performance Science

see bio

As Vice President of Performance Science at WHOOP, Kristen Holmes drives thought leadership by engaging with industry leading researchers and partners to better understand individual, team, and organizational biometric and performance data across high stakes verticals. Before joining WHOOP in 2016, Kristen was the Head Field Hockey Coach at Princeton University where she was one of the most successful coaches in Ivy League history, having won 12 league titles in 13 seasons and a National Championship. Kristen was a 3x All American, 2 x Big 10 Athlete of the year at the University of Iowa competing in both Field Hockey and Basketball and recently inducted into the Hall of Fame Class of 2021 and was a 7-year member of the U.S. National Field Hockey Team. Kristen blends her academic and applied background in athletics, coaching, performance technology, psychology, and exercise physiology to drive research, partnership, and product development initiatives to strengthen WHOOP as a leader in Human Performance.

Mark McLaughlin is the Chief Business Officer at WHOOP, where he is responsible for leading the WHOOP Unite business and driving growth and value for customers, enabling them to improve organizational performance, readiness, and resilience. Previously, he was Chief Revenue Officer at Roostify, and served in various leadership positions at DocuSign, Box, and Booz Allen where he was a part of successful IPO teams.

Tricia Gugler is the Chief Financial Officer at WHOOP. She joined the company in 2020 after working in senior financial roles across a variety of companies in the retail, consumer and technology industries. She has extensive experience in capital fund raising, including public and private rounds. Prior to joining WHOOP, Gugler served as the Vice President of Finance at ThirdLove, Vice President of Finance and Treasury at Stitch Fix and Vice President of Global Sales Operations at Silver Spring Networks. Gugler also held financial leadership roles at Electronic Arts and Ernst & Young, where she developed her expertise in investor relations and accounting. Gugler graduated from the University of Massachusetts, Amherst and is an inactive Certified Public Accountant (CPA).

Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance and health. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and a broad range of people looking to improve their performance. WHOOP has raised more than $400 million from top investors and is valued at $3.6 billion, making it the most valuable standalone wearables company in the world. Ahmed has recruited an active advisory board that consists of some of the world’s most notable cardiologists, technologists, marketers, and designers. Ahmed was named to the 2021 Sports Business Journal 40 under 40 list as well as 2020 Fortune 40 Under 40 Healthcare list and previously named to Forbes 30 Under 30 and Boston Business Journal’s 40 Under 40. Ahmed founded WHOOP as a student at Harvard, where he captained the Men’s Varsity Squash Team and graduated with an A.B. in government.


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