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Verb is on a mission to make great energy accessible, everyday with their better-for-you, plant-powered Caffeinated Snack Bars. Today, the company introduces an exciting brand refresh and new-and-improved formulation of their hero product.
Verb was founded in 2018 as a new kind of energy solution—one that exists in contrast to sugary and chemical-filled options that are unreliable, unsatisfying, and leave you with a post-coffee crash or stomach ache. With the power of green tea, Verb’s Caffeinated Snack Bars pack as much caffeine as an espresso (without the jitters) and are made with all-natural, functional ingredients that support energy and wellbeing immediately and overtime. To date, the company has sold over 40 million bars to their rapidly growing customer base, half of which are reaching for Verb everyday to replace their usual caffeine drink.
Now, after almost 2 years of gathering community feedback, Verb is unveiling a rebrand and new product formulation. Their updated bars are bigger and better than ever, with a 20% increase in size (26g) and organic green tea caffeine (80mg). The brand is taking a phased approach to rolling out the new formulation, starting with their bestselling Chocolate Chip Banana Bread recipe, as well as flavor options with less than 2g of sugar (Chocolate Peanut Butter Cup and NEW Cookie Dough). Verb has also created fresh packaging featuring vibrant branding and design work for improved customer recognition, and new cardboard bar boxes that are fully recyclable.
“Bringing great energy to our customers is the driving force behind everything we do, '' says Verb CEO and Co-Founder, Matt Czarnecki. “We’re grateful to have a community that continually reciprocates that energy through their feedback and passion for our products, and we couldn’t be more excited to share this next iteration of Verb with them.”
About Verb
Verb was founded in 2018 by three college students—Matt, Czarnecki, André Monteiro, and Bennett Byerley —who were tired of spending their time and money buying coffees and granola bars that left them feeling unsatisfied, jittery, and on the way to a sugar crash. They knew there had to be a better way and together set out to develop a more convenient, reliable, and healthy energy solution. After experimenting with hundreds of recipes in dorm kitchens and local bakeries, they created the Verb Bar, a delicious, all-natural, green tea-powered snack bar that packs as much caffeine as an espresso.
Since then, the company has sold over 40 million bars; raised more than $25M in funding; scaled a loyal customer base, 50% of which are reaching for Verb to replace their usual caffeinated beverage; introduced over 15 mouthwatering flavors with the help of their in-house chef; and launched Verb Test Kitchen to directly involve their community in the development process.
All Verb products are available to shop on verbenergy.co.
For questions and sample requests reach out to abby.tellam@verbenergy.co
Verb is the energy company making better-for-you, plant-powered, caffeinated snack bars that taste too good to be true. Since launching in 2018, they’ve been on a mission to make great energy accessible, everyday.
Energy is what powers us through life—through long shifts, early school drop offs, and late night study sessions. It’s what allows us to achieve great things. But far too often we find ourselves burnt out and reaching for sugary and chemical-filled fixes that are unreliable, unsatisfying, and leave us feeling jittery and on our way to a crash.
The team at Verb knew there had to be a better way and set out to create a new kind of energy solution that’s accessible, healthy, reliable, and delicious. Verb’s green tea-powered snack bars pack as much caffeine as an espresso (without the jitters) and are made with all-natural, functional ingredients proven to enhance and support your energy levels and well being immediately and over time. Bonus: they’re vegan, gluten free, 90 calories, and under $2 a pop (goodbye overpriced lattes!).
With the help of their in-house chef and direct feedback from their community, Verb has introduced over 15 mouthwatering flavors like Cookie Butter, Chocolate Chip Banana Bread, and Caramel Macchiato. They taste so good you’ll think it’s dessert.