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The Old G, a premium miniority-owned London Dry Gin, is proud to announce its official launch and availability to consumers. The Old G is crafted using traditional methods and without any artificial flavors or colors. Expertly distilled using only the finest botanicals, The Old G is exquisitely smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.
The Old G is a black and miniority-owned gin brand created to represent the under-represented. Spirits veteran Peter Ibrahim teamed up with iconic artist Hebru Brantley to create a product that proudly represents the minority community.
“We’re thrilled to announce the launch of The Old G. It was our goal to create a Gin that stands deliciously on its own, without the need for any modifiers or mixers to enhance its exceptional taste – and that’s exactly what we did here,” said Peter Ibrahim, Head of Brand and Founder of The Old G. “We also wanted to create a product that gives a voice to underrepresented communities. As an Egyptian teaming up with a prominent Black artist, it was crucial to build a brand that reflects our upbringing, struggles, and our perseverance in this industry.”
The Old G is not just a drink, it's about embracing the spirit of the “Old G’s” that are the pillars of neighborhoods and communities. It is a masterfully crafted Gin that creates a bold yet distinctively smooth taste that can be consumed neat, on the rocks, or in a cocktail. The iconic bottle design, created by Hebru Brantley, will stand out on any shelf, whether it be at home or in a bar/restaurant.
“The design of the bottle comes from the minimalistic idea of stripping the unnecessary and intentionally focusing on simplicity. The minimalism is also a way of having the product stand on its own – where the bottle, logo and overall design does not take away from the spirit itself,” said Hebru Brantley, Head of Creative for The Old G.
The Old G is now available to purchase in 750ML bottles for $34.99 in the states of Florida, Georgia, California, Illinois, New York and New Jersey and Utah. A map of available locations to purchase The Old G can be found here. Additionally, the product can be shipped to 32 states across the country. To buy now, please visit here.
For more information on The Old G, visit https://theoldg.com/ and follow along on Instagram @theoldgspirit.
ABOUT THE OLD G: The Old G is a premium, London dry Gin that stands proudly as a black/minority-owned brand. Crafted using traditional methods and all-natural ingredients sourced from the finest farms, it represents the underrepresented voices in the spirits community. Founder Peter Ibrahim and Head of Creative Hebru Brantley have infused their passion and vision into The Old G Gin, creating a spirit that celebrates diversity and delivers an unparalleled drinking experience. Designed to be enjoyed neat, on the rocks or with one mixer, The Old G showcases its smooth taste profile, allowing you to savor its exceptional flavors. Learn more about our mission at https://theoldg.com/
The Old G Gin is a distinguished brand in the spirits industry, renowned for its exceptional quality and commitment to inclusivity and diversity. As a minority-owned enterprise, The Old G stands out for its dedication to representing underrepresented communities, not only through its branding but also in its business practices and community engagements.
Crafted with precision and care, The Old G Gin boasts a unique flavor profile that sets it apart in the premium spirits category. Its botanical blend is meticulously selected to offer a smooth and bold taste, suitable for savoring neat, on the rocks, or with a simple mixer, providing a versatile experience for gin enthusiasts.
With a deep-rooted mission to inspire and enable human interaction through storytelling and community building, The Old G Gin embodies the spirit of the OGs - those experienced, storied, and wise individuals who are pillars of their communities. The brand's ethos is about celebrating these figures, their experiences, and their contributions to culture and society.
The Old G Gin's commitment to excellence is evident in its production process, using only the highest quality ingredients and adhering to the prestigious London Dry method. The result is a gin that not only delights the palate but also resonates with a message of empowerment and unity.
As The Old G continues to expand its reach, it remains focused on creating moments that bring people together, championing diversity, and fostering a sense of belonging and appreciation for the rich tapestry of stories and experiences that shape our world.
The Old G Gin is the brainchild of visionary founders Peter Ibrahim and Hebru Brantley, who bring their unique expertise and passion to the forefront of this distinguished brand. Peter Ibrahim, with his rich experience in the spirits industry and a staunch commitment to diversity and inclusion, collaborates with Hebru Brantley, a renowned artist celebrated for his dynamic storytelling and cultural insights.