Giengen/Brenz, April 23, 2024 – Margarete Steiff GmbH is launching a new visual language with the aim of further developing the company's brand presence following the logo update last year. The new visual language includes both an overarching umbrella brand representation and specific campaigns for the individual product lines "Friends," "Originals," and "Editions."

The umbrella brand campaign celebrates the 140-year heritage of Ste…

(November 3, 2023) – Tokyo based loungewear brand GELATO PIQUE, operated by Mash Style Lab Inc., today announced a new collaboration with iconic toy brand Steiff, creators of the world’s first plush toy and inventors of the Teddy bear, set to launch in the U.S on November 16th.

The limited edition collection features loungewear for adults, including flannel pajamas, jacquard pullovers, cardigans, and fuzzy bear slippers, along with …

Lincoln, RI (October 5, 2023)— Steiff, the original inventor of the iconic teddy bear, is proud to announce the release of the "Dr. Julius No" Villan Teddy Bear to their International Man of Mystery's Collection.

Few figures are as iconic as the original international man of mystery, secret agent James Bond, cutting a sophisticated picture in his immaculate suit. The character is so widely beloved that all things Bond are celebrated…

Lincoln, RI (May 30, 2023)— Steiff is proud to announce its strengthening position within the Gift Industry by engaging representation with Finelines Co., The Portico Collection, and The Harper Group Sales Agencies effective June 1, 2023. Through these partnerships, Steiff hopes to further support its current and future gift retailer relationships by emphasizing its world-renowned reputation for timeless, premium childhood gifts.

To…