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(November 3, 2023) – Tokyo based loungewear brand GELATO PIQUE, operated by Mash Style Lab Inc., today announced a new collaboration with iconic toy brand Steiff, creators of the world’s first plush toy and inventors of the Teddy bear, set to launch in the U.S on November 16th.
The limited edition collection features loungewear for adults, including flannel pajamas, jacquard pullovers, cardigans, and fuzzy bear slippers, along with home and beauty items like blankets and toiletry bags, adorned with Steiff’s iconic “Emilia” bear.
The “Emilia” range features a blend of knit materials that create a fluffy, faux fur-like texture, and is adorned with delicate artwork, including classic Aran knit designs, all of which embody the warmth synonymous with Steiff’s classic Teddy bear and GELATO PIQUE’s signature designs.
Hiroyuki Kondo, President & CEO of GELATO PIQUE, describes the collaboration between the two brands as one completely focused on “warmth” both physically and emotionally.
Of course a collaboration with Steiff wouldn’t be complete without Teddy bears: the collection also includes two Steiff Fynn Teddy Bears dressed in Gelato Pique's soft and fluffy "Babymoco" loungewear and featuring Steiff’s iconic “button-in-ear” tag.
Items in the “Steiff Meets GELATO PIQUE” collection will be available for purchase at the official GELATO PIQUE online store and in their New York locations.
For more information on the collaboration, visit GELATO PIQUE. For more information about Steiff, visit Steiff.com.
About Steiff
Founded in 1880, Steiff invented the Teddy Bear in 1902. This was the world’s first bear with moveable arms and legs and is the basis of the bear today. Every single part of a classic Steiff bear continues to be sewn by hand and the company remains in their original buildings in Germany. Every Steiff Teddy bear proudly wears a button in ear (Knopf Im Orh) as a distinguishing mark, ensuring its authenticity.
Instagram: https://www.instagram.com/steiff_official_usa
About GELATO PIQUE
GELATO PIQUE is a brand from MASH Style Lab that debuted in the fall of 2008.
The concept behind this brand is "dessert for adults". This brand offers loungewear that focuses on textile texture and functionality while emphasizing originality through color and design. A street-level store was opened in New York in the fall of 2018. This global brand is loved by people both in Japan and around the world.
Official Social Media
Instagram: https://www.instagram.com/gelatopique_usa/
Facebook: https://www.facebook.com/gelatopiqueusa/
Founded in 1880, Steiff invented the Teddy Bear in 1902. This was the world’s first bear with moveable arms and legs and is the basis of the bear today. Every single part of a classic Steiff bear continues to be sewn by hand and the company remains in their original buildings in Germany. Every Steiff Teddy bear proudly wears a button in ear (Knopf Im Orh) as a distinguishing mark, ensuring its authenticity.