New York City, January 25, 2025 — In light of recent media coverage surrounding Keltie Knight's lost diamonds, Ritani, a leading online jeweler, is stepping forward to address the growing concern of diamond security, particularly with the surge in popularity of larger lab-grown diamonds. The trend of opting for bigger diamonds has prompted consumers to push the boundaries, resulting in potential risks such as the loss of precious stones.
During a recent conversation with Ritani's Head of Product, it was revealed that diamond stud earrings, especially those exceeding 3 carats, are frequently returned due to their weight and lack of secure fastening. "People buy them and return them all of the time," Ria explained. For earrings surpassing 4 carats, the importance of additional support becomes crucial. Ritani recommends the use of a specialized device known as a "clutch" — a small metal attachment resembling a Christmas stocking, strategically placed at the back of the earring. This clutch serves as a counterweight, preventing sagging and ensuring the secure placement of the earrings.
Customers ordering diamond stud earrings this Valentine's Day are advised to consider this vital aspect of earring security. The option to add a discreet disk in front of the clutch is available, allowing customers to maintain the aesthetic appeal of their jewelry while ensuring enhanced stability. Ritani, known for its commitment to customization, offers customers the opportunity to create bespoke jewelry pieces, encouraging them to prioritize the addition of a clutch for larger diamond stud earrings.
Ritani's Head of Product, Ria Papasifakis, is available for interviews to provide further insights into the importance of these innovative jewelry solutions. The company believes that educating consumers on proper diamond earring care is paramount, especially as the demand for larger stones continues to rise.
For media inquiries or to schedule an interview, please contact:
Senior Director of Communications, Ritani
Founded in 1999 by a family of jewelers with a legacy within the industry, Ritani has been making it simpler and less stressful to purchase high-quality, diamonds and handcrafted jewelry ever since. All of their pieces are one-of-a-kind and made to order in New York by dedicated artisans. Ritani has leveraged unique technology to give customers a transparent shopping experience with tools like Transparent Diamond Pricing, Best Value badges, and more alongside over 200,000 diamond other diamond variations in inventory. For more information, visit http://www.ritani.com and follow @ritani on Instagram.