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Oya Femtech Apparel makes wellness easy. We understand the significance of high-quality activewear, and functional designs that stay up and ventilate. We use non-toxic, skin-friendly materials to reduce the risk of skin issues, allergies, and irritation. We are the first OB/GYN approved activewear brand and are ethically made in LA. We offer sizes XXS – 3X and we’re BPA, PFA, and PFOA-free.

Founding Story

Physician-tested and athlete-approved, Oya Femtech Apparel is engineered for feminine health and comfort.

It all started with one badass Black Female Athlete, a seemingly innocent clothing item, and countless frustrated trips to the gynecologist office…

As a college athlete, Mitchella (the CEO) was constantly dealing with vaginal health hurdles and in the dark as to why. During yet another trip to the gynecologist's office, she learned that the leggings she wore daily as an athlete make women 2X more likely to develop health issues.

She was mad - like BIG mad. "I'm fixing this" level mad.

After some digging, it was clear how many millions of people with vaginas were secretly dealing with sweat and moisture related health issues, either out of shame or because there were no solutions. From her own experiences as a woman, athlete, a former Nike employee, and an inclusive product designer, she knew that leggings were not designed with a woman's health in mind.

And BOOM, the concept for Oya was born.

Oya’s patentable designs and fabrics absorb moisture, reduce bacteria, and increase natural ventilation. Oya’s patent-pending leggings are the first to be designed with doctors to combat the $21B that US women spent last year dealing with feminine health issues (e.g., yeast infections, urinary incontinence, bacterial vaginosis, and urinary tract infections). 


The "Barely There" Brief
The "Barely There" Brief $25.00
Breathable, Tummy Control Legging: Sensitive Skin, Odor, UTI & BV Defense
Breathable, Tummy Control Legging: Sensitive Skin, Odor, UTI & BV Defense $94.00
The Insert (4-Pack)
The Insert (4-Pack) $20.00
Sports Bra For Sensitive Skin, Cooling Compression, Moisture Wicking
Sports Bra For Sensitive Skin, Cooling Compression, Moisture Wicking $55.00
High Impact Front Zip Sports Bra For Sensitive Skin
High Impact Front Zip Sports Bra For Sensitive Skin $55.00
High Waist Cooling Compression Shorts
High Waist Cooling Compression Shorts $70.00

Team Bios

Mitchella Gilbert is a startup founder, innovator, and creative visionary. As the CEO and Founder of Oya Femtech Apparel, a groundbreaking technical apparel brand addressing feminine health issues, Mitchella quickly grew Oya into a 2023 Fast Company Innovative Company Of The Year.

Born in Philadelphia, PA, Mitchella graduated from the University of Chicago, where they earned a B.A. in Public Policy, and later pursued an MBA with a concentration in entrepreneurship at the UCLA Anderson School of Management.

Their journey towards founding Oya was preceded by a remarkable trajectory in public speaking, beginning in high school as a spokesperson of their competitive robotics team, and later as the founder of a NASA and Google endorsed robotics team. These early engagements laid the groundwork for Mitchella's dynamic presence on prestigious innovation stages, from Ivy League universities to renowned business competitions and SoFi Stadium.

Mitchella's distinction as one of the first 200 black women to secure over $1,000,000 in venture capital speaks volumes about their impact and credibility in the business world. With endorsements from esteemed investors like Techstars, the 76ers Innovation Lab, and R.E.I., as well as features in leading publications such as Forbes, Essence, and Bustle, Mitchella's influence continues to resonate far and wide.

Their commitment to innovation and women's health has not gone unnoticed, earning them prestigious accolades like the John Wooden International Leadership Award and, most recently, the honor of serving as a 2024 diplomatic delegate to Japan on behalf of the City of Los Angeles.



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