Sign Up
Brands   /  Food   / 


Date Established 05/2017
Founder Holly Berrigan
Health & Wellness
E-commerce & Retail
Press Contact Holly Berrigan


Think of MYSA like your local wine shop combined with your favorite wine blog! We’re small and approachable, like your local shop, personally curating monthly clubs for all kinds of natural wine lovers. We’ll give you all the advice on the best bottles to buy retail (you can even see the whole bottle in the photos) and have hundreds of resources on natural wine styles, production, pairing recommendations, and anything else you can think of to learn more about natural wine. Then, join us each month for individual tasting videos of each wine in the club! Sip alongside to learn more about the production, tasting notes, and pairing recommendations. We’ve heard from several club members that it’s their favorite Friday night activity. 

We're a Very Small Team of Natural Wine Experts!

We're a team of natural wine lovers dedicated to sourcing, selling, and writing about their favorite natural wines all over the world. With everything from a Natural Wine Club, to wines by the bottle, to a deep library of natural wine resources, MYSA is on a mission to move natural wine away from that weird, funky, niche product and into people’s glasses across the country.

Holly Berrigan is our Founder and sommelier who curates every club and retail bottle we sell each month. As a serial entrepreneur and current sustainable agriculture student, she’s built a platform focused on sustainable consumption in the wine space. She has a WSET Level 3 certification with Distinction, is a member and writer for the Porto Protocol and Slow Food USA, and is a student in Sustainable Agriculture at the University of Massachusetts Stockbridge. You will find her frequently quoted in publications like Forbes, Huffington Post, and Wine Enthusiast on topics related to wine and natural wine in particular.

Niclas Jansson is our Co-Founder who focuses on the business and marketing areas of MYSA. Also with a love for wine, Nic is focused on growth with an expertise in marketing ranging from paid digital to content and email. Nic is trusted by dozens of brands for his creative eye and ability to pursue multiple channels to decide which mix is the best for each brand.

Check out our latest press and praise on the Press Page

Founding Story

MYSA Natural Wine was founded with the vision of creating a local wine shop combined with a favorite wine blog, providing a personalized and approachable experience for natural wine lovers. They curate monthly clubs and offer advice on the best bottles to buy retail, along with a wealth of resources on natural wine styles, production, food pairing recommendations, and tasting notes. Their commitment to organic and biodynamic farming practices, along with a hands-off winemaking process, ensures that their wines are made without any additives or alterations.


Orange Natural Wine Club
Orange Natural Wine Club $124.95
Mixed Natural Wine Club
Mixed Natural Wine Club $84.92
Red Natural Wine Club.
Red Natural Wine Club. $124.92
Orange Natural Wine Club
Orange Natural Wine Club $124.95
Natural Wine Starter Kit
Natural Wine Starter Kit $135.00
Mother's Day Natural Wine Box
Mother's Day Natural Wine Box $99.00

Team Bios

Holly Berrigan is the founder of MYSA Natural Wine. As a serial entrepreneur and current sustainable agriculture student, she's built a platform focused on sustainable consumption through partnerships with organizations like 1% for the Planet and The Carbon Fund. She has a WSET Level 3 certification with Distinction, is a member of Slow Food USA and writer for the Porto Protocol, as well as a student in Sustainable Agriculture at the University of Massachusetts Stockbridge.


Forbes - May 01, 2024 Mother’s Day Gift Guide 2024: The Best Gifts For The Cookbook Club Mom "That hottest club in town is Cookbook Club! And whether mom is in one right now, thinking or starting one or joining one, these gifts will help her prep for the most delicious social gathering of the 2020s. Prepare to be lauded as the best child (or spouse) of this cookbook club member, because these gifts are perfect."
Serious Eats - Apr 24, 2024 What is Natural Wine "Learn the definition of low-intervention wine and find natural wine clubs that deliver to you."
Rolling Stone - Apr 24, 2024 The 30+ Best Gifts for Mom (That Aren’t Grandchildren) "Skip the flower bouquets and greeting cards — these are the gifts that will really impress your mom"
bon appétit - Apr 03, 2024 The Best Gifts for New Moms, According to a New Mom "Very few people have more on their plate than a new mom. Between middle-of-the-night feedings, playtime, and never-ending diaper changes, the first year of motherhood is pure exhaustion. I know this all too well—I became a new mama when my daughter Anaïs was born. It’s been the most magical experience in my life to date, but it was also incredibly difficult to carve out personal time for myself, especially for cooking."
Reviewed, a division of USA Today - Mar 13, 2024 THE BEST WINE SUBSCRIPTION BOXES OF 2024 "Whether you're a wine newbie or a self-proclaimed vino connoisseur, getting bottles shipped right to your door feels like pure luxury. That's why we love receiving wine subscription boxes, which put convenience at the center of the sipping experience."
New York Times Personal Finance - Feb 24, 2024 The Best Wine Clubs "Subscribing to a wine club is a fun and convenient way to discover wines you might not normally try on your own—especially if you don’t have access to a good local shop or you don’t want to stress over which bottles to buy."
Tasting Table - Nov 01, 2023 14 Best Wine Subscription Services, Ranked "If you live in a big city, don't have a car, and you love wine, then you know the struggle of limiting your bottle purchases only to what you can lug to the nearest train station. And even those who do have access to easy transportation may find themselves lost when it comes to picking out a wine. Ever wish that you could just get wine delivered straight to your door? We all do, which is why we're huge fans of wine subscription services. These services ship wine to your home — and some of them even help you choose wine that will suit your palate."
BuzzFeed - Aug 21, 2021 8 Online Shops To Check Out If You Want To Get Into Natural Wines "Don't know where to begin with natural wine? These online shops will help."
Huffing Post - Jul 11, 2021 Orange Wine: Everything You Need To Know And Probably Didn't "From wine shops to restaurant menus, orange wine is everywhere these days. This style of wine is really fun to taste due to its wide range of flavor profiles, but there’s one slight problem ― a lot of people don’t have a clue what orange wine actually is."
Food & Wine - Jun 24, 2021 The Way We Buy Wine Now "In the online I-want-it-now world, you can get almost anything you want any time you want. Push a button, fill out a form, and there at your door are dish towels and diamonds (4.1 carats, $75,960, yours on Amazon), cat food and caviar and chopsticks (why not LED light-saber ones, while you're at it?). I needed some touch-up paint for my car not long ago: It came to me second-day from Russia. Feeling bored and lonely? A virtual friend on might help. Just feeling straight-up weird? Overnight yourself a Brazilian rainbow boa constrictor from, and throw in some frozen mice for good measure. But surprisingly, when it comes to "almost anything," one of the few things that can actually be hard to get online is wine."



Loading Related Guides...