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Overview

Date Established 11/2021
Founder Katie Omstead
Headquarters New York
Industries
Beauty
Health & Wellness
E-commerce & Retail
Sustainability
Website https://getmintly.com/
Press Contact Katie Omstead
Social

About

Mintly is a planet-positive oral wellness company looking to reinvigorate oral care routines everywhere. The brand blends effective ingredients proven to promote oral health with clean formulas and sustainable packaging and practices. Built with the goal of making oral wellness something to smile about, Mintly's offerings aim to reduce the use of single-use plastic in the oral care industry while bringing excitement to the category. In addition to being travel friendly, compact, convenient, and packaged sustainably, all Mintly products are vegan and cruelty-free, and free from sulfates, parabens, preservatives, and artificial colors and sweeteners.

Founding Story

After spending years working in the consumer products world, Katie became super familiar with the sustainability challenges plaguing personal care, with oral care standing out as a category lagging behind in eco-friendliness and innovation. Non-recyclable tubes! Plastic packaging everywhere! Old school branding! She dove deep into the oral wellness category and realized there was not only an opportunity to clean up the ingredients and make more earth-friendly packaging, but also to incorporate proven ingredients like fluoride and clinically-backed probiotics into modern formats to make oral care that is good for you, your body, and the biosphere. And thus, Mintly was born with the goal to create oral wellness oprtions that are equal parts effective, impactful, and exciting.

Products

Toothpaste Tablets with fluoride - 1 month supply
Toothpaste Tablets with fluoride - 1 month supply $9.00
Toothpaste tablets with fluoride - 4 month supply
Toothpaste tablets with fluoride - 4 month supply $32.00
Toothpaste tablets fluoride-free - 1 month supply
Toothpaste tablets fluoride-free - 1 month supply $9.00
Toothpaste tablets fluoride-free - 4 month supply
Toothpaste tablets fluoride-free - 4 month supply $32.00
Eco toothbrush
Eco toothbrush $5.00
Eco floss
Eco floss $5.00
Mouthwash tablets - 1 month supply
Mouthwash tablets - 1 month supply $9.00
Mouthwash tablets with probiotics - 1 month supply
Mouthwash tablets with probiotics - 1 month supply $18.00
Mouthwash tablets - 4 month supply
Mouthwash tablets - 4 month supply $32.00
Mouthwash tablets with probiotics - 4 month supply
Mouthwash tablets with probiotics - 4 month supply $64.00

Team Bios

Katie is passionate about consumer products and bringing innovative, impactful options to as many people as possible. Having spent time in the consumer products world at places like Johnson & Johnson, she saw the immense impact of plastic in personal care, and became empowered by the idea that she could help reinvigorate everyday routines with products that were equally effective, elevated, and eco-friendly. She embarked on a mission to create modern, sustainable solutions with a positive impact on both people and the planet, and hasn't stopped since. Katie holds a Bachelor's degree from Columbia University and an MBA from Harvard Business School, currently resides in New York City, and is a proud mom to her golden retriever, Riley.

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Press

Women's Health - Dec 23, 2022 The 11 Best Toothpaste Tablets For Oral Hygiene, According To Dentists "A list of the best toothpaste tablets according to dentists, highlighting Mintly as the best value."
Everyday Health - Dec 12, 2022 Oral Care Awards: 28 Products for Healthy Teeth and Gums "From toothbrushes to toothpaste, floss, and more, these items can help prevent cavities and maintain excellent oral hygiene."
BRIGHTLY ECO - Jun 16, 2022 10 Sustainable Travel Must-Haves for Your Upcoming Trip "Sustainable travel must-haves (and tips!) to help you go exploring in the most planet-friendly way possible, including Mintly as the "perfect sustainable swap and an easy choice""
Brightly Eco - Jun 09, 2022 From Toothpaste to Floss, This Low-Waste Oral Hygiene Routine Is Dentist-Approved "Tips on how to choose eco-friendly, dentist approval oral care products."
Daily Mom - Apr 30, 2022 26 of The Best Wellness Products For The Ultimate In Self-Care "Essential items to take care of your wellness and make everyday habits healthier and more sustainable."
Forbes - Apr 13, 2022 Mother’s Day Gift Guide: The Best Gifts For Meal Prepping Moms
POPSUGAR - Mar 15, 2022 12 Eco-Friendly Toothbrushes to Help You Stay Sustainable "Feature on how to upgrade your dental-care routine with eco-friendly toothbrushes, highlighting Mintly's Eco Toothbrush as a top choice."
Beauty Independent - Dec 21, 2021 Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products "Post-launch feature of Mintly, it's products and positioning, and founder Katie Omstead"
InvestorPlace - Nov 30, 2021 Next-Generation Oral Wellness Startup Mintly Raises the Bar by Introducing Clean, Sustainable Solutions with Proven Ingredients "Debut press release about Mintly's launch"

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