|Headquarters||New York, NY|
Health & Wellness
|Press Contact||Katie Omstead|
Mintly is a planet-positive oral wellness company looking to reinvigorate your oral care routine. The brand blends efficacious ingredients proven to promote oral health with clean formulas and sustainable packaging and practices. Built with the goal of making oral wellness something to smile about, Mintly's offerings aim to reduce the use of single-use plastic in the oral care industry while bringing excitement to the category. In addition to being travel friendly, compact, convenient, and packaged sustainably, all Mintly products are cruelty-free and free from sulfates, parabens, preservatives, and artificial colors and sweeteners.
After spending years working in the consumer products world, Katie became super familiar with the sustainability challenges plaguing personal care, with oral care standing out as a category lagging behind in eco-friendliness and innovation. Non-recyclable tubes! Plastic packaging everywhere! Old school branding! She dove deep into the oral wellness category and realized there was not only an opportunity to clean up the ingredients and make more earth-friendly packaging, but also to incorporate proven ingredients like fluoride and clinically-backed probiotics into modern formats to make oral care that is good for you, your body, and the biosphere. And thus, Mintly was born, and aims to create options for oral wellness that are equal parts effective, impactful, and exciting.
CEO + Founder
Katie is passionate about consumer products and bringing innovative, impactful options to as many people as possible. Born on the East Coast, Katie began her career in finance at Goldman Sachs and pivoted to brands first as a consultant at Kurt Salmon before heading to Johnson & Johnson. From there, she made the jump to entrepreneurship and became the fourth employee of HealthQuarters, a one-stop shop for primary health and wellness, after which she reconnected with former colleagues from J&J on an opportunity to create something new. She became empowered by the idea that she could help reinvigorate oral wellness, and embarked on a mission to create modern, fun solutions that were good for both people and the planet. She hasn’t stopped thinking about oral wellness since. Katie holds a Bachelor's degree from Columbia University and an MBA from Harvard Business School, currently resides in New York City, and is a proud mom to her golden retriever, Riley.