New York, NY (March 26, 2025) – Generation Love, the fashion brand renowned for its bold, modern, and effortlessly chic women’s designs, is excited to announce the relocation of its flagship store from 804 to 963 Madison Avenue in New York City.

Nestled among iconic Upper East Side landmarks like The Mark, The Carlyle, and Casa Tua, the new location will offer an elevated shopping experience in the heart of NYC. The current flagship location will close at the end of business day on March 23, 2025, with the new space officially opening on March 26, 2025.

For over a decade, Generation Love has been a go-to destination for modern women who seek stylish, powerful pieces that seamlessly transition from day to night. The new Madison Avenue location will continue this tradition, offering a curated collection of the brand’s most beloved pieces, from tailored blazers and statement tops to chic dresses and luxe separates— an elevated shopping experience blending Parisian elegance with NYC’s bold energy.

"We're thrilled to bring our customers into a space that mirrors the confidence and style we strive to instill in every piece we create," says Roni Hirshberg, Co-Founder of Generation Love. "This move represents the next chapter for the brand and allows us to deliver an even more immersive, personalized shopping experience that celebrates the unique power of fashion."

The new store will offer an inviting layout where customers can explore the latest collection, touch and feel the fabrics, and discover their perfect fits. With an emphasis on modern sophistication and elevated design, the store will be the ultimate destination for both casual and power dressing.

Visit the new location at 963 Madison Avenue, New York, NY starting March 26.

Store hours will remain the same:

Monday to Saturday from 10 a.m. to 6 p.m., and Sunday from 12 p.m. to 5 p.m.

About Generation Love: Generation Love is a contemporary fashion brand that combines modern edge with timeless elegance. Known for its luxurious fabrics, bold designs, and empowering styles, the brand offers a wardrobe that speaks to the confident, fashion-forward woman. With a commitment to making fashion effortless yet statement-making, Generation Love is proud to be a part of every woman’s journey towards self-expression and confidence.

For press inquiries, please contact:

Nikki Ong

Social Media Manager

Nikki@generationloveclothing.com