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Generation Love

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Generation Love

Women empowering women through fashion since 2008.

Overview

Founder Roni Hirshberg & Audrey Bressa
Industries
E-commerce & Retail
Marketing & Advertising
Fashion
Website https://generationloveclothing.com/
Social

About

Generation Love was born from a fierce desire to create clothing that makes women feel unapologetically powerful, confident, and beautiful in their skin. Inspired by effortless French chic and the bold spirit of New York, we design elevated essentials that are both on-trend and wearable — pieces that make getting dressed the easiest, most stylish decision of the day. Every piece is crafted to be comfortable yet transformative, leaving you feeling bold, sophisticated, and undeniably tasteful every time you step out.

Founding Story

Our story is about love. It’s a feeling that rises inside you, takes hold and drives you to do crazy things.

The year was 2008. We were living and working in New York City, feeding off its contagious energy. The pace was fast, and we were working 24/7. In the few hours we had to ourselves, we were always dreaming—dreaming of how someday, we’d become business partners and create a meaningful business that fulfilled us creatively yet gave us the freedom to build our lives on our own terms. Then, the financial crisis hit NYC.

The time was uncertain; but we never felt more clarity. We were supposed to feel scared. We weren't.

The mood was dark yet somehow the uncertainty around us only strengthened our commitment to Building something together that would grow, thrive, and infuse positivity into an otherwise challenging time. We were never afraid of hard work. We were never intimidated by a challenge. We always wanted more!

We were both passionate about fashion. We wanted to create clothes that made us feel as good on the outside as we felt on the inside. We wanted our lives and work to explode with color. We wanted something that was ours, but that we could share with everyone around us.

Generation Love was born—a modern contemporary women’s fashion collection full of beautiful, thoughtfully crafted pieces that are simple and wearable yet have the power to make a woman feel Instantly pretty, powerful and transformed.

Love is positive. It can’t be contained. It’s an overflowing of desire and passion that yearns to break free and gives you the confidence to take on the world.

Who doesn’t want love?

Love. Life. Fashion.

Products

Crawford Denim Moto Jacket
Crawford Denim Moto Jacket $425.00
Veneta Snap Dress
Veneta Snap Dress $265.00
Veneta Snap Dress
Veneta Snap Dress $265.00
Andiamo Tank Top
Andiamo Tank Top $148.00
Courtney Floral Poplin Dress
Courtney Floral Poplin Dress $325.00
Yera Floral Romper
Yera Floral Romper $365.00
Mondo Floral Poplin Skirt
Mondo Floral Poplin Skirt $365.00
Rema Floral Poplin Blouse
Rema Floral Poplin Blouse $295.00
Linda Floral Poplin Bra Top
Linda Floral Poplin Bra Top $225.00
Calima Sweater
Calima Sweater $225.00
Lilia Cotton Eyelet Mini Dress
Lilia Cotton Eyelet Mini Dress $365.00
Marie Lace Combo Tank
Marie Lace Combo Tank $195.00
Calima Sweater
Calima Sweater $225.00
Sena Crepe Shorts
Sena Crepe Shorts $215.00
Melbourne Crepe Blazer
Melbourne Crepe Blazer $365.00
Megan Pointelle Cardigan
Megan Pointelle Cardigan $285.00
Mitchie Denim Shirt
Mitchie Denim Shirt $285.00
Carolyn Crystal Denim Jeans
Carolyn Crystal Denim Jeans $275.00
Courtney Wide Stripe Poplin Dress
Courtney Wide Stripe Poplin Dress $315.00
Theo Wide Stripe Shorts
Theo Wide Stripe Shorts $198.00
Tammy Wide Stripe Shirt
Tammy Wide Stripe Shirt $250.00
Ansel Bodysuit
Ansel Bodysuit $198.00
Dubois Cotton Eyelet Shirt
Dubois Cotton Eyelet Shirt $215.00
Connie Cotton Eyelet Pants
Connie Cotton Eyelet Pants $265.00
Keiko Denim Jeans
Keiko Denim Jeans $285.00
Megan Pointelle Cardigan
Megan Pointelle Cardigan $285.00
Gia Crochet Maxi Dress
Gia Crochet Maxi Dress $348.00
Ginger Crochet Tank
Ginger Crochet Tank $265.00
Sol Crystal Pointelle Knit Tank
Sol Crystal Pointelle Knit Tank $185.00
Joe Crystal Pointelle Shorts
Joe Crystal Pointelle Shorts $185.00
Joanie 3D Lace Jacket
Joanie 3D Lace Jacket $325.00
Gigi Lace Bodysuit
Gigi Lace Bodysuit $165.00
Nellia Lace Skirt
Nellia Lace Skirt $198.00
Safia Lace Top
Safia Lace Top $198.00
Dina Sequin Bodysuit
Dina Sequin Bodysuit $195.00
Talia Sequin Pants
Talia Sequin Pants $265.00
Crawford Sequin Moto Jacket
Crawford Sequin Moto Jacket $465.00
Brunella 3D Lace Dress
Brunella 3D Lace Dress $465.00
Crawford 3D Lace Moto Jacket
Crawford 3D Lace Moto Jacket $435.00
Kai Sequin Top
Kai Sequin Top $198.00
Sable Cascade Denim Skirt
Sable Cascade Denim Skirt $285.00
Sabeen Grommet Bodysuit
Sabeen Grommet Bodysuit $215.00
Ansel Bodysuit
Ansel Bodysuit $198.00
Emma Lace Maxi Dress
Emma Lace Maxi Dress $395.00
Curtis Sleeveless Blazer
Curtis Sleeveless Blazer $325.00
Zoelle Rib Tank
Zoelle Rib Tank $138.00
Rashelle Lace-Up Top
Rashelle Lace-Up Top $185.00
Ruel Crystal Sweatpants
Ruel Crystal Sweatpants $198.00
Andiamo Tank Top
Andiamo Tank Top $148.00
Zoelle Rib Tank
Zoelle Rib Tank $138.00
Zoelle Rib Tank
Zoelle Rib Tank $138.00
Chantel Dress
Chantel Dress $315.00
Renae Crystal Hoodie
Renae Crystal Hoodie $198.00
Merla Lace Combo Blouse
Merla Lace Combo Blouse $295.00
Andiamo Tank Top
Andiamo Tank Top $148.00
Kika Lace Combo Top
Kika Lace Combo Top $148.00
Theo Wide Stripe Shorts
Theo Wide Stripe Shorts $198.00
Meggy Wide Stripe Poplin Shirt
Meggy Wide Stripe Poplin Shirt $265.00
Zion Lace Bodysuit
Zion Lace Bodysuit $185.00
Sena Crepe Shorts
Sena Crepe Shorts $215.00
Merla Lace Combo Blouse
Merla Lace Combo Blouse $295.00
Ren Lace-Up Top
Ren Lace-Up Top $148.00
Lidia Lace Combo Swimsuit
Lidia Lace Combo Swimsuit $225.00
Tiff Pearl Trim Bikini Top
Tiff Pearl Trim Bikini Top $165.00
Lily Lace Combo Bikini Top
Lily Lace Combo Bikini Top $165.00
Tiff Pearl Trim Bikini Top
Tiff Pearl Trim Bikini Top $165.00
Suvi Pearl Trim Triangle Bikini Bottom
Suvi Pearl Trim Triangle Bikini Bottom $135.00
Suvi Pearl Trim Triangle Bikini Bottom
Suvi Pearl Trim Triangle Bikini Bottom $135.00
Lily Lace Combo Bikini Top
Lily Lace Combo Bikini Top $165.00
Lucy Lace Combo Triangle Bikini Bottom
Lucy Lace Combo Triangle Bikini Bottom $135.00
Lucy Lace Combo Triangle Bikini Bottom
Lucy Lace Combo Triangle Bikini Bottom $135.00
Eugenia Floral Linen Dress
Eugenia Floral Linen Dress $465.00
Quinn Floral Linen Vestier
Quinn Floral Linen Vestier $295.00
Glenn Floral Linen Shorts
Glenn Floral Linen Shorts $265.00
Courtney Floral Linen Dress
Courtney Floral Linen Dress $325.00
Ren Lace-Up Top
Ren Lace-Up Top $148.00
Morgana Lace Dress
Morgana Lace Dress $365.00
Rinna Top
Rinna Top $198.00
Abigail Lace Top
Abigail Lace Top $165.00
Abigail Lace Top
Abigail Lace Top $165.00
Jenna Sleeveless Blazer
Jenna Sleeveless Blazer $325.00
Magda Pants
Magda Pants $265.00
Eros Denim Pant
Eros Denim Pant $265.00
Monte Crepe Jacket
Monte Crepe Jacket $385.00
Francesca Lace Shirt
Francesca Lace Shirt $215.00
Norma Flower Mesh Cami
Norma Flower Mesh Cami $225.00
Rave Flower Mesh Skirt
Rave Flower Mesh Skirt $275.00
Carine Linen Romper
Carine Linen Romper $345.00
Valentina Denim Jacket
Valentina Denim Jacket $365.00
Devika Denim Jacket
Devika Denim Jacket $298.00
Sol Crystal Pointelle Knit Tank
Sol Crystal Pointelle Knit Tank $185.00
Francesca Lace Shirt
Francesca Lace Shirt $215.00
Blake Crystal Pointelle Cardigan
Blake Crystal Pointelle Cardigan $265.00
Joe Crystal Pointelle Shorts
Joe Crystal Pointelle Shorts $185.00
Miami Lace Bustier
Miami Lace Bustier $248.00
Vincent Crystal Pointelle Knit Dress
Vincent Crystal Pointelle Knit Dress $295.00
Enya Chantilly Lace Bustier
Enya Chantilly Lace Bustier $250.00
Bruno Emb Poplin Shirt
Bruno Emb Poplin Shirt $295.00
Valentina Denim Jacket
Valentina Denim Jacket $365.00
Orpheus Lace Combo Rib Dress
Orpheus Lace Combo Rib Dress $395.00
Arielle Linen Blazer
Arielle Linen Blazer $415.00
Eros Denim Pant
Eros Denim Pant $265.00
Brunella 3D Lace Dress
Brunella 3D Lace Dress $465.00
Julius Sequin Dress
Julius Sequin Dress $325.00
Harlow Lace Cardigan
Harlow Lace Cardigan $315.00
Orpheus Lace Combo Rib Dress
Orpheus Lace Combo Rib Dress $395.00
Eleni Pointelle Knit Dress
Eleni Pointelle Knit Dress $395.00
Lilia Cotton Eyelet Mini Dress
Lilia Cotton Eyelet Mini Dress $365.00
Eleni Pointelle Knit Dress
Eleni Pointelle Knit Dress $395.00
Vallea Sweater Dress
Vallea Sweater Dress $295.00
Clemente Cotton Sateen Dress
Clemente Cotton Sateen Dress $365.00
CYPRESS CARDIGAN
CYPRESS CARDIGAN $345.00
Mirelle 3D Lace Dress
Mirelle 3D Lace Dress $495.00
Tate Chain Top
Tate Chain Top $148.00
Palani Lace Combo Top
Palani Lace Combo Top $135.00
Palani Lace Combo Top
Palani Lace Combo Top $135.00
Olema Lace Top
Olema Lace Top $138.00
Maison Blouse
Maison Blouse $285.00
Logan Cardigan
Logan Cardigan $295.00
Alesso Sweater
Alesso Sweater $195.00
Kelly Chain Cardigan
Kelly Chain Cardigan $345.00
Balius Light Weight Crepe Jumpsuit
Balius Light Weight Crepe Jumpsuit $415.00
Mecca Bodysuit
Mecca Bodysuit $165.00
Daphne Crepe Skirt
Daphne Crepe Skirt $225.00
Brinley Lace Top
Brinley Lace Top $185.00
Mirelle 3D Lace Dress
Mirelle 3D Lace Dress $495.00
Bellina Crystal Bermuda Denim Shorts
Bellina Crystal Bermuda Denim Shorts $265.00
Rave Sequin Lace Skirt
Rave Sequin Lace Skirt $235.00
Arabella Lace Combo Sweatshirt
Arabella Lace Combo Sweatshirt $215.00
Sharon Sweater Dress
Sharon Sweater Dress $365.00
Staria Denim Pants
Staria Denim Pants $325.00
Michelle Pinstripe Poplin Shirt
Michelle Pinstripe Poplin Shirt $265.00
Kai Sequin Top
Kai Sequin Top $198.00
Talia Sequin Pants
Talia Sequin Pants $275.00
Francesca Floral Poplin Shirt
Francesca Floral Poplin Shirt $250.00
Rosette Floral Poplin Dress
Rosette Floral Poplin Dress $365.00
Celeste Floral Poplin Dress
Celeste Floral Poplin Dress $395.00
Faith Solid Top
Faith Solid Top $135.00
Carolyn Crystal Denim Pants
Carolyn Crystal Denim Pants $275.00
Anne Lace Dress
Anne Lace Dress $385.00
Eliza Lace Blazer
Eliza Lace Blazer $445.00
Brunella Sheen Denim Dress
Brunella Sheen Denim Dress $415.00
Anne Lace Dress
Anne Lace Dress $385.00

Team Bios

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Roni Hirshberg & Audrey Bressa

Co-Founders

see bio

Partners in business and in life, founders Roni Hirshberg and Audrey Bressa-Valcourt envisioned a fashion line that would empower women to feel confident and beautiful every day. Their shared passion for classic European style and bold, wearable pieces led them to launch Generation Love in 2008. Dedicating themselves fully to bringing this vision to life.

Roni and Audrey have built a brand that resonates worldwide, carried by luxury retailers and multi-brand boutiques. In 2023, the opening of the Generation Love flagship store on Madison Avenue in New York marked a milestone in the brand's evolution. As the brand continues to grow, they're proud to blend luxury with accessibility, ensuring every woman can experience the sophistication and elegance of design at prices that fit their budget.

Retailers

Bloomingdale's
Saks Fifth Avenue
Revolve
Neiman Marcus

Affiliates

ShareASale
LTK

Press

Press Releases

Give Back Initiative - Jun 12, 2025 Generation Love Joins Influencer Social Responsibility for a Joyful and Impactful Celebration of Pride
Business/Funding News - May 14, 2025 Generation Love Co-Founder Roni Hirshberg Honored with “100 Women to KNOW in America” Award
Expansion News - Mar 26, 2025 Generation Love Announces Relocation of Flagship Store to a New Space at 963 Madison Avenue
All Press Releases

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