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FURB

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FURB

Where fashion meets fur.

Overview

Founder Colleen Winter, Jeff Leh, Aubrey Leh
Headquarters Chico
Industries
Pets
E-commerce & Retail
Fashion
Lifestyle
Website https://www.furb.com
Press Contact Brittani Chapman/Colleen Winter
Social

About

Introducing FURB, a one-stop shop for elevated pet essentials, offering stylish and functional products made to enrich the lives of pets and their humans. The FURB collection – newly launched online – includes apparel and accessories, as well as aesthetically-pleasing and sustainable home goods from lush pet beds to hand-made dog bowls.

 

Each FURB item is meticulously designed and sourced to fit within the fashion-forward lifestyle of the pet parent, with chic and intentionally curated styles made using nothing but quality materials. From the perfect pet essentials to home and apparel, FURB is a fashionable lifestyle brand consisting of items designed specifically for our furry friends. Thoughtful, minimal touches meet high-quality, functional designs that fit an on-trend, modern aesthetic. This is where fashion meets fur.



Founding Story

FURB is the brainchild of fashion industry powerhouse, Colleen Winter – founder and former CEO of Lulus. Like many others, when the COVID-19 pandemic hit, Winter and her team bonded even more with their pets. During this time, Winter found there was room for a different aesthetic in the pet industry, that lets dogs define their own fashionable personalities, while fitting the individual styles of pet owners and their homes. After doing extensive research and drawing on her love and expertise in the apparel market, she created a modern line of trend-setting pet products designed to take dog fashion to the next level.


Products

Wild Child Tan Leopard Print Dog Sweatshirt
Wild Child Tan Leopard Print Dog Sweatshirt $36.00
Venice Ivory + Black Polka Dot Dog Hoodie.
Venice Ivory + Black Polka Dot Dog Hoodie. $44.00
Casual Cutie Oat Relaxed Dog T-Shirt
Casual Cutie Oat Relaxed Dog T-Shirt $25.00
Casual Cutie Black Relaxed Dog T-Shirt.
Casual Cutie Black Relaxed Dog T-Shirt. $25.00
Shiba Tan + Ivory Sherpa Dog Pullover
Shiba Tan + Ivory Sherpa Dog Pullover $53.00
Shiba Polka Dot + Coral Sherpa Dog Pullover
Shiba Polka Dot + Coral Sherpa Dog Pullover $53.00
Mack Black Denim Hooded Vest.
Mack Black Denim Hooded Vest. $52.00
Juneau Ivory Reversible Dog Jacket
Juneau Ivory Reversible Dog Jacket $59.00
Juneau Brown Reversible Dog Jacket
Juneau Brown Reversible Dog Jacket $59.00
Finley Ivory + Black Striped Dog Sweater
Finley Ivory + Black Striped Dog Sweater $39.00
Alpine Taupe Puffer Dog Bed
Alpine Taupe Puffer Dog Bed $100.00
Felix Black + Ivory Dog Sweater
Felix Black + Ivory Dog Sweater $44.00
Alpine Rust Puffer Dog Bed
Alpine Rust Puffer Dog Bed $100.00
Disco Nap Ivory Corduroy Bed for Dogs
Disco Nap Ivory Corduroy Bed for Dogs $95.00
Cannon Black Leather Dog Leash
Cannon Black Leather Dog Leash $28.00
Ziggy Blush Dog Hoodie
Ziggy Blush Dog Hoodie $34.00
Jagger Black Faux Leather Dog Bed
Jagger Black Faux Leather Dog Bed $120.00
Take the Lead Black Leather Dog Collar
Take the Lead Black Leather Dog Collar $34.00
Captain Black + White Striped Dog Bandana
Captain Black + White Striped Dog Bandana $12.00
Camden Charcoal Striped Dog Sweatshirt
Camden Charcoal Striped Dog Sweatshirt $34.00
Halifax Goldenrod Ribbed Dog Turtleneck
Halifax Goldenrod Ribbed Dog Turtleneck $29.00
Arlo Black Check Dog Sweater
Arlo Black Check Dog Sweater $38.00
Cannon Navy Leather Dog Collar
Cannon Navy Leather Dog Collar $20.00
Apollo Dot Print Dog Bed
Apollo Dot Print Dog Bed $95.00
Best in Show Black Checkerboard Bed
Best in Show Black Checkerboard Bed $110.00
Hello Sailor Dark Rose Striped Dog Bed
Hello Sailor Dark Rose Striped Dog Bed $95.00
Milan Leopard Print Dog Hoodie
Milan Leopard Print Dog Hoodie $44.00
Boot Scootin' Denim Dog Shirt
Boot Scootin' Denim Dog Shirt $36.00
Ziggy Charcoal Paint Splatter Dog Hoodie
Ziggy Charcoal Paint Splatter Dog Hoodie $34.00
Roscoe Charcoal Splatter Sweatshirt Dog Bed
Roscoe Charcoal Splatter Sweatshirt Dog Bed $95.00
Sh*t Happens Black Poop Bag Holder
Sh*t Happens Black Poop Bag Holder $24.00
Hello Sailor Black Striped Dog Bed
Hello Sailor Black Striped Dog Bed $95.00
Arlo Brown Check Dog Sweater
Arlo Brown Check Dog Sweater $38.00
Wylde Black Spotted Pony Fur Dog Leash
Wylde Black Spotted Pony Fur Dog Leash $58.00
Wylde Black Spotted Pony Fur Dog Collar
Wylde Black Spotted Pony Fur Dog Collar $34.00
All Curled Up Black Structured Bed
All Curled Up Black Structured Bed $120.00
Take the Lead Black Leather Dog Leash
Take the Lead Black Leather Dog Leash $58.00
Wylde Brown Spotted Poop Bag Holder
Wylde Brown Spotted Poop Bag Holder $24.00
Cannon Black Leather Dog Collar
Cannon Black Leather Dog Collar $20.00
Laurel Nutmeg Round Velvet Dog Bed
Laurel Nutmeg Round Velvet Dog Bed $95.00
Mon Petit Rose Linen Dog Shirt
Mon Petit Rose Linen Dog Shirt $36.00
Mon Petit Oatmeal Linen Dog Blouse
Mon Petit Oatmeal Linen Dog Blouse $36.00
Laurel Moss Round Velvet Dog Bed
Laurel Moss Round Velvet Dog Bed $95.00
Sylvan Nutmeg Gingham Dog Shirt
Sylvan Nutmeg Gingham Dog Shirt $36.00
Sylvan French Blue Gingham Dog Shirt
Sylvan French Blue Gingham Dog Shirt $36.00
Wylde Brown Spotted Pony Fur Dog Leash
Wylde Brown Spotted Pony Fur Dog Leash $58.00
What a Stud Tan Leather Dog Collar
What a Stud Tan Leather Dog Collar $34.00
By A Nose Dimpled Handmade Bowl
By A Nose Dimpled Handmade Bowl $30.00
Ziggy Coffee Dog Hoodie
Ziggy Coffee Dog Hoodie $34.00
Wylde Brown Spotted Pony Fur Dog Collar
Wylde Brown Spotted Pony Fur Dog Collar $34.00
Guestlist Black Bow Tie Dog Collar
Guestlist Black Bow Tie Dog Collar $24.00
Halifax Nutmeg Ribbed Dog Turtleneck
Halifax Nutmeg Ribbed Dog Turtleneck $29.00
Disco Nap Goldenrod Corduroy Dog Bed
Disco Nap Goldenrod Corduroy Dog Bed $95.00
Coronado Black Faux Fur Dog Bed
Coronado Black Faux Fur Dog Bed $115.00
Dine + Dash Striped Handmade Dog Bowl
Dine + Dash Striped Handmade Dog Bowl $30.00
What a Stud Tan Leather Dog Leash
What a Stud Tan Leather Dog Leash $58.00
Cannon Charcoal Leather Dog Leash
Cannon Charcoal Leather Dog Leash $28.00
Cannon Charcoal Leather Dog Collar
Cannon Charcoal Leather Dog Collar $20.00
Cannon Navy Leather Dog Leash
Cannon Navy Leather Dog Leash $28.00
Laurel Canyon Stone Handmade Dog Bowl
Laurel Canyon Stone Handmade Dog Bowl $30.00
What a Stud Black Leather Dog Leash
What a Stud Black Leather Dog Leash $58.00
What a Stud Black Leather Dog Collar
What a Stud Black Leather Dog Collar $34.00
High Tide Ripple Handmade Dog Bowl Set
High Tide Ripple Handmade Dog Bowl Set $58.00
Like A Bandit Black Striped Dog Sweater
Like A Bandit Black Striped Dog Sweater $38.00
Afterparty Confetti Handmade Dog Bowl Set
Afterparty Confetti Handmade Dog Bowl Set $58.00
Fleck Off Speckled Handmade Dog Bowl Set
Fleck Off Speckled Handmade Dog Bowl Set $58.00
Like A Bandit Nutmeg Striped Dog Sweater
Like A Bandit Nutmeg Striped Dog Sweater $38.00
Coronado Ivory Faux Fur Dog Bed
Coronado Ivory Faux Fur Dog Bed $115.00
Billie Blush Eyelash Knit Dog Sweater
Billie Blush Eyelash Knit Dog Sweater $44.00
Camden Brown Striped Dog Sweatshirt
Camden Brown Striped Dog Sweatshirt $34.00
All Curled Up Tan Structured Bed
All Curled Up Tan Structured Bed $120.00
Puppy Love Heart Print Dog Shirt
Puppy Love Heart Print Dog Shirt $36.00
Ozzie Black Paisley Print Dog Bandana
Ozzie Black Paisley Print Dog Bandana $12.00
Hello Sailor Charcoal Striped Dog Bed
Hello Sailor Charcoal Striped Dog Bed $95.00
Cleo Baby Blue Polka Dot Dog Shirt
Cleo Baby Blue Polka Dot Dog Shirt $36.00
Take the Lead Tan Leather Dog Collar
Take the Lead Tan Leather Dog Collar $34.00
Cream+Black Checkered Poplin Button-Up Dog Shirt
Cream+Black Checkered Poplin Button-Up Dog Shirt $36.00
Halifax Dusty Rose Ribbed Dog Turtleneck
Halifax Dusty Rose Ribbed Dog Turtleneck $29.00
Take the Lead Tan Leather Dog Leash
Take the Lead Tan Leather Dog Leash $58.00
Stella Smiley Face Dog Bow Tie
Stella Smiley Face Dog Bow Tie $11.00
Camden Goldenrod Striped Dog Sweatshirt
Camden Goldenrod Striped Dog Sweatshirt $34.00
Total Zen Pink Yin Yang Dog Bandana
Total Zen Pink Yin Yang Dog Bandana $12.00
Tiger Print Bandana
Tiger Print Bandana $12.00
Animal Print Modern Bandana
Animal Print Modern Bandana $12.00
Juno Peach Leopard Dog Bow Tie
Juno Peach Leopard Dog Bow Tie $11.00
Apollo Dot Print Bow Tie
Apollo Dot Print Bow Tie $11.00
Apollo Dot Print Bandana
Apollo Dot Print Bandana $12.00
Tiger Print Fashion Dog Bandana
Tiger Print Fashion Dog Bandana $12.00
Hemlock Leopard Dog Bow Tie
Hemlock Leopard Dog Bow Tie $11.00
Captain Black + White Striped Dog Bow Tie
Captain Black + White Striped Dog Bow Tie $11.00
Watson Black + White Houndstooth Bow Tie
Watson Black + White Houndstooth Bow Tie $11.00
Mangrove Woven Palm Basket Bed
Mangrove Woven Palm Basket Bed $225.00
Make a Move Green Check Dog Bow Tie
Make a Move Green Check Dog Bow Tie $11.00
Smiley Face Dog Bandana
Smiley Face Dog Bandana $12.00
Juno Peach Leopard Dog Bandana
Juno Peach Leopard Dog Bandana $12.00
Make a Move Green Check Bandana
Make a Move Green Check Bandana $12.00
El Tigré Green Print Bow Tie
El Tigré Green Print Bow Tie $11.00
FURB Poop Bags
FURB Poop Bags $7.00
Billie Ivory Eyelash Knit Dog Turtleneck
Billie Ivory Eyelash Knit Dog Turtleneck $44.00
Venice Kelly Green Dog Hoodie
Venice Kelly Green Dog Hoodie $44.00
Flower Child Taupe + Pink Floral Dog Sweater
Flower Child Taupe + Pink Floral Dog Sweater $44.00
Venice Multi Stripe Dog Hoodie
Venice Multi Stripe Dog Hoodie $44.00

Team Bios

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Aubrey Leh

Co-Founder

see bio

Aubrey has spent 18 years consulting on corporate strategy and in eCommerce investment banking. She has spent the last 5 years using data to find customers, learn what they want, and get their favorite items delivered to their doors.

Screen Shot 2023-06-21 at 1.00.15 PM.png

Jeff Leh

Co-Founder

see bio

Jeffhas 18 years of experience in pet products, overseeing billions of dollars in retail sales with retailers such as Target, Costco, Petco, and more. He is able to bring consumers unique high quality products at an excellent value.

Screen Shot 2023-06-21 at 1.00.09 PM.png

Colleen Winter

Co-Founder

see bio

Prior to co-founding FURB, Colleen founded Lulus, an affordable luxury women’s fashion brand. With 25 years of industry experience, Colleen delights her customers by relentlessly focusing on quality, value, and style.

Press

Press Releases

New Launch - Jun 06, 2023 Where Fashion Meets Fur: Introducing FURB, A New Fashion House for Dogs and the Owners Who Spoil Them
All Press Releases

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