Margaret Walker is the marketing guru, co-designer, and creative director behind Fraulein Boot Company. Her obsession with Western couture began at the Houston Rodeo in the late ’80s, mesmerized by the fringe and flair of Crystal Gayle. This early spark evolved into a global perspective when she backpacked across the world, documenting her travels through what she jokingly calls "retail therapy"—a deep dive into international craftsmanship and design.

Upon returning to her Texas roots, Margaret opened Wren, a boutique curated for those who love to "nest." In 2021, her sister Sarah "popped the question" to start a cowboy boot company together. As lifelong collectors of vintage boots, both sisters shared a mission to bring "cuter boots" to the world. They named the company Fraulein as a heartfelt homage to their late father; it was his favorite 1957 Bobby Helms classic and the song chosen for the first dance at both of their weddings.

Today, Margaret serves as a steward of Western couture, ensuring the brand honors the soil and stories of the land. This commitment to purpose is central to Fraulein’s identity: every September, the company donates a portion of sales to Farm Aid, continuing a tradition of philanthropy that began with their very first launch event.

In just a few short years, Fraulein has become a darling of the industry. Their designs have been celebrated in Vanity Fair, the Houston Chronicle, Texas Monthly, and Cowboys & Indians Magazine. The brand has earned a devoted following of "Fraulein" icons, including country legend Reba McEntire, singer-songwriters Margo Price, Sierra Ferrell, and Carly Pearce, as well as acclaimed author Brené Brown. When you step into a pair of Fraulein boots, you are wearing more than just a shoe—you are supporting family farmers and carrying a piece of honky-tonk nostalgia into the future.

Sarah, the founder and CEO of Fraulein, didn't just start a boot company; she’s reviving a feeling. Her obsession began at a dude ranch in Bandera, TX, during the 80s. While her parents were showing Scottish family friends a "true Texas experience," they ended up at the legendary Arkey Blue’s Silver Dollar Saloon.

Descending those rickety stairs into a haze of smoke and the scent of slow-cooked pork, Sarah saw a world she’d never forget. The sawdust on the floor had a purpose: to let boots glide. Realizing that neither honky-tonks nor footwear are "made like they used to be," she created Fraulein to bridge the gap. Today, Sarah is involved in every detail of the company’s "original vintage" designs.

A former medical device sales rep and marathoner, Sarah’s path to Fraulein was paved by a "blessing in disguise" job loss during COVID. Drawing on years of experience at Birkenstock and Luke’s Locker, she combines a deep understanding of foot health and comfort with a mission to create the cutest, most authentic boots in Texas.