Evolve Launches at Whole Foods Market Nationwide This FallBritish clean skincare brand launches five hero products, including one exclusive, to Whole Foods shelves across the U.S.
EVOLVEOct 01, 2025
Evolve, the purpose-led British skincare brand known for blending organic ingredients with cutting-edge green science, is officially launching in the U.S. this fall. The brand's curated range of natural, high-performance products will be available across Whole Foods Market stores nationwide, marking a major milestone in Evolve's global expansion.
Driven by a mission to make skincare a force for good, for people and the planet, Evolve formulates every product by hand at its wind-powered eco studio in Hertfordshire, England. The brand is B Corp certified, vegan, cruelty-free, and dedicated to sustainable practices — from sourcing to packaging.
"Whole Foods Market represents everything we value; transparency, quality, and sustainability," says founder Laura Rudoe. "We're so excited to bring our most-loved products to their shelves and connect with U.S. customers who care deeply about the ingredients and impact of their skincare."
Launching this fall, the Whole Foods range includes five Evolve products:
1. Daily Detox Facial Wash A gentle foaming cleanser formulated with natural sugars, organic Aloe Vera, Goji Berry, and Moringa Peptides to purify, rebalance, and defend against pollution. Ideal for normal to combination skin.
2. Hyaluronic Serum 200 A deeply hydrating serum featuring 200mg of low molecular weight Hyaluronic Acid and Organic Pomegranate Extract for lasting hydration and plumping fine lines. Certified COSMOS organic and delicately scented with organic Rosewater.
3. Hyaluronic Eye Serum A lightweight gel serum with a cooling rollerball applicator, enhanced with dual-weight Hyaluronic Acid and Tuberose Stem Cells to reduce puffiness, hydrate, and brighten tired eyes. Organic Cucumber Water refreshes and revives the delicate eye area.
4. Bio-Retinol + C Booster A 100% natural face oil combining Vitamin C and Bio-Retinol to brighten and smooth the skin while boosting glow. Infused with Rosehip Oil to keep skin nourished and hydrated.
5. Smooth & Nourish Facial Cream(Whole Foods Exclusive) Exclusively available at Whole Foods Market, this radiance-restoring moisturiser is designed to hydrate, firm, and protect the skin barrier. With Bio-Retinol, low molecular weight Hyaluronic Acid, and Adaptogens, it also features Ectoin — a trending biotech molecule celebrated for its ability to shield skin from environmental stress and lock in long-lasting moisture. This advanced formula leaves skin smooth, plump, and resilient.
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About EVOLVE
Evolve is a British-born skincare brand dedicated to creating Pure, Proven and Purposeful formulas that support healthy, radiant skin and total wellbeing. Founded by Laura Rudoe in 2009, Evolve combines certified organic ingredients with cutting-edge biotech actives to deliver high-performance skincare with visible results. Every product is designed, formulated and handcrafted in small batches in the UK, ensuring freshness, potency and full traceability.
Evolve is a B Corp certified, vegan and cruelty-free brand committed to sustainability, transparency, and clean efficacy. With its nationwide Whole Foods Market launch, Evolve strengthens its positioning in the U.S. clean beauty space offering customers a trusted and effective alternative that pairs natural luxury with proven results.
Oct 01, 2025
