Laura Rudoe founded Evolve Organic Beauty in 2009. The brand was born from a desire to create skincare that is both kind to the skin and the planet, products that work in harmony with nature while delivering visible, effective results.

Laura’s passion for skincare began at a young age after she struggled with problematic acne, which sparked a deep interest in ingredients, skin health, and natural solutions. Her personal experiences, alongside hormone-related health concerns, reinforced her belief in using pure, organic, and naturally derived products for overall wellbeing.

After graduating from Harvard Business School, Laura followed her passion for clean beauty and helped launch NUDE, one of the pioneering brands in the natural skincare space. Inspired by the growing clean beauty movement, she later founded Evolve Organic Beauty in 2009 with a mission to prove that certified organic skincare can be highly effective, luxurious to use, and ethically made.

From the beginning, the brand has been committed to creating sustainable, natural, and organic products that empower people to live healthier, greener lifestyles without compromising on performance or experience. Today, Evolve Organic Beauty continues to champion eco-conscious beauty through effective formulations, sustainable practices, and thoughtfully sourced ingredients that are better for both people and the planet.

With more than 15 years of expertise in advanced natural beauty, Evolve has proven that clean skincare can be both highly effective and deeply sensorial, blending luxurious textures with results-driven formulations. Purpose is at the heart of everything Evolve does. Evolve is a certified B Corp vegan, cruelty-free and carbon-balanced brand committed to sustainability, transparency and responsible innovation.

With its nationwide launch in Whole Foods Market, Evolve is strengthening its presence in the US clean beauty market, offering customers a trusted and effective alternative that pairs natural luxury with proven results.