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Ella's Flats

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Ella's Flats

Ella's Flats Superfood

Overview

Date Established 01/2017
Founder Ellen Macks
Headquarters None
Industries
Health & Wellness
Food
Lifestyle
Business
Website https://ellasflats.com/
Social

About

Ella's Flats is a woman-owned, family-operated company started by Ellen Macks in 2017, dedicated to creating healthy, delicious seed crackers. The company began in Ella's kitchen, driven by her frustration with grocery store products full of sugars and artificial ingredients. Ella's Flats now offers nine flavors available online and in thousands of stores across the U.S. These seed crackers are nutritious, delicious, and serve as a perfect alternative to bread, ideal for topping, dipping, or snacking on their own.

Founding Story

Ella’s Flats began in Ellen Macks’ kitchen, long after her three children had grown up and left home. A lifelong health enthusiast, Ellen was always experimenting with clean, whole-food recipes. One day, inspired by her passion for nutrition and simple ingredients, she created a crisp, flavorful seed cracker—wholesome, satisfying, and unlike anything on the market. Friends and family couldn’t get enough. What began as a personal recipe quickly grew into something bigger: a vision to bring real, nourishing food to others who cared about health without compromise.

With no prior experience in the food industry but armed with a deep belief in her product, Ellen launched Ella’s Flats. She took on local markets, health food stores, and eventually built the brand into a nationally distributed product found in thousands of stores across the U.S. Along the way, she stayed true to her mission: every cracker is made from simple seeds and spices—no sugar, no fillers, no shortcuts.

Starting a company later in life, as a proud grandmother, she became a model of entrepreneurial spirit—proving that it’s never too late to pursue your purpose. Now working daily with her daughters, Ellen has created a true family business. Her story continues to inspire others who seek to turn their personal passions into something meaningful, healthy, and enduring.

Products

Sesame 3-pack
Sesame 3-pack $29.97
Pumpkin Seed with Hemp Hearts 3-pack
Pumpkin Seed with Hemp Hearts 3-pack $29.97
Spicy 3-pack
Spicy 3-pack $29.97
Variety 6-pack
Variety 6-pack $49.95
Variety 12-pack (bundle & save)
Variety 12-pack (bundle & save) $89.99
Variety 18-pack (bundle & save more)
Variety 18-pack (bundle & save more) $129.79
Caraway Rye 3-pack
Caraway Rye 3-pack $29.97
Cumin 3-pack
Cumin 3-pack $29.97
Sesame Snack Pack (20-pack)
Sesame Snack Pack (20-pack) $49.95
Classic variety 3-pack
Classic variety 3-pack $29.97
Tasty variety 3-pack
Tasty variety 3-pack $29.97
NEW Everything Minis 3-Pack
NEW Everything Minis 3-Pack $29.97
NEW Variety Minis 3-Pack
NEW Variety Minis 3-Pack $29.97
Everything 3-pack
Everything 3-pack $29.97
Everything Snack Pack (20-pack)
Everything Snack Pack (20-pack) $49.95
NEW Sesame Minis 3-Pack
NEW Sesame Minis 3-Pack $29.97
NEW Sweet Minis 3-Pack
NEW Sweet Minis 3-Pack $29.97

Team Bios

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Ellen Macks

Founder

see bio

Ellen Macks is the founder of Ella’s Flats, a woman-owned company crafting clean, all-seed crackers that are as nutritious as they are delicious. A lifelong health enthusiast, Ellen launched the brand after her three children were grown—proving it’s never too late to turn passion into purpose. Now a proud grandmother, Ellen was inspired by her commitment to healthy eating and a homemade seed cracker recipe that quickly became a household favorite. With a background in business, she transformed that simple snack into a nationally distributed product. Today, Ella’s Flats are sold in thousands of stores across the U.S., fueling people with real food that fits into keto, paleo, low-carb, and Whole30 lifestyles.

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Madeleine Macks

Chief Operations Officer

see bio

Madeleine Macks is the Chief Operating Officer of Ella’s Flats, where she leads business operations, strategy, and growth for the family-owned brand known for its clean, all-seed crackers. Prior to joining Ella’s Flats, Madeleine was a Principal at Boston Consulting Group (BCG), where she advised Fortune 500 companies and high-growth startups across the consumer and retail sectors. Her work spanned brand strategy, innovation, supply chain optimization, and go-to-market planning. She also has a background in real estate and international development—areas she advised on during her time at BCG. Madeleine graduated with honors from The Wharton School of the University of Pennsylvania, where she earned her MBA with a concentration in Strategic Management. She is passionate about building mission-driven businesses that put real food and wellness first.

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Martine Lund Nielsen

Chief Marketing Officer

see bio

Martine Lund Nielsen is the Chief Marketing Officer of Ella’s Flats, where she leads all brand, digital, and go-to-market efforts for the clean, all-seed cracker company. Martine brings deep expertise in marketing, digital strategy, e-commerce, and direct-to-consumer (DTC) growth, with a career spanning a variety of globally recognized brands.

Originally from Norway, Martine has a personal connection to the product—Ella’s Flats are a nod to traditional Norwegian all-seed crackers, a staple she grew up enjoying. This cultural resonance fuels her passion for the brand and its mission to offer nutritious, clean-label snacks to health-conscious consumers. At Ella’s Flats, she is driving the company’s next chapter of growth, focused on expanding reach and deepening customer engagement nationwide.

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