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Ellen Macks is the founder of Ella’s Flats, a woman-owned company crafting clean, all-seed crackers that are as nutritious as they are delicious. A lifelong health enthusiast, Ellen launched the brand after her three children were grown—proving it’s never too late to turn passion into purpose. Now a proud grandmother, Ellen was inspired by her commitment to healthy eating and a homemade seed cracker recipe that quickly became a household favorite. With a background in business, she transformed that simple snack into a nationally distributed product. Today, Ella’s Flats are sold in thousands of stores across the U.S., fueling people with real food that fits into keto, paleo, low-carb, and Whole30 lifestyles.