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Elephant Green Chili Chutney
Boldly Zesty, Sweet and Spicy
Overview
| Date Established | 11/2024 |
| Founder | Cashmira S |
| Headquarters | New York |
| Industries |
Food
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| Website | https://elephantgreenbrand.com/ |
| Social |
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About
The Ultimate Culinary Transformer
One jar is all it takes to turn everyday meals into gourmet moments—just a spoonful of vibrant green magic. Bold yet balanced, this versatile essential works as a dip, drizzle, marinade, or spread.
Premium Quality:
Just 6 clean ingredients
100% Natural - No preservatives or fillers
Kosher Certified, Gluten-Free, Dairy-Free
Keto-Friendly, Vegan
Small-batch, Women-owned, Locally-sourced
Think 'Outside the Jar'!
Drizzle and Dazzle
Perfect finishing touch for avocado toast, seafood, burgers, vegetables, tacos, and salads.
Dip and Devour
Pair with bread, chips, vegetables, or fries for elevated appetizers.
Spread and Savor
Enhance bagels, sandwiches, wraps, and crostini with bold flavor.
Simmer and Sizzle
Infuse dishes with complex flavor - perfect for chicken, meatballs, fish, and pasta.
Where Tradition Meets Innovation.
Founding Story
Perfecting this signature chutney for over a decade, we’re Cashu and Tan, the spirited mother-daughter duo behind Elephant Green Chili Chutney™.
Our chutney chronicles kicked off when Cashu (a former recipe columnist, culinary enthusiast and talented home chef) was persuaded by Tan (an economics-driven foodie on a mission to share her mom’s chutney mojo) to bring their cherished green chutney to every table.
Simple ingredients with just the right notes, this delectably addictive chutney is inspired by Cashu’s culinary adventures in New York City, her Indian roots, and her family and friends’ obsession with this secret blend.
Its versatility is boundless, effortlessly enhancing or adapting to almost any culinary creation, making it a kitchen essential.
At Elephant Green Chili Chutney™, our mission is clear yet profoundly heartfelt: to share our passion for vibrant flavors and wholesome food, making every cook’s journey, across cultures, just a little easier and a lot more zesty.
We believe food is more than just sustenance—it’s a way to express love, celebrate life, and connect with one another.
We are thrilled for you to join us as we stir up our chutney tales!
Stay Zesty, Sweet, and Spicy!
Products
Elephant Green Chili Chutney Jar 9oz Jar
$14.99
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Team Bios
Cashmira is a former recipe columnist for the Indian Express in New York, devoted home chef, and lifelong flavor chaser. Born in Mumbai and shaped by two decades in Dubai and over a decade in New York City, her cooking blends the bold warmth of Indian home kitchens with the curiosity of a global palate. Her green chili chutney—equal parts fiery, fresh, and addictive—grew out of countless test kitchens, dinner parties, and a shared obsession with flavor. In 2024, she was a standout contestant in The Favorite Chef competition, presented by Carla Hall and hosted by Colossal, placing second in her group in support of the James Beard Foundation.
Tanzie
Co-Founder
Tan brings a global perspective and sharp business acumen to the table. Also born in Mumbai and shaped by years in Dubai and NYC, she holds a master’s in Finance from Baruch College (Beta, Gamma, Sigma). Her career spans private equity, public markets, and real estate investments—but her passion has always been food. When she tasted Cashu’s chutney, she knew it was something special. Now, she’s on a mission to bring this green magic from their kitchen to tables everywhere.
Retailers
Eli Zabar's
Amazon
Fairway Market
Press
Vegpreneur
- Jan 05, 2026
Founder Spotlight: Cashmira S (Elephant Green Chili Chutney)
"Startup Stage?
Bootstrapped, actively growing, and scaling.
What led you to where you are today?
We were led here by a passion for clean, bold flavor and a belief that chutney deserves a bigger place in the American pantry. What started as a simple idea evolved through countless tests, conversations, and community support. Every step to retail shelves — reinforced our mission and shaped the brand we’re building today.
What do you wish you knew before embarking on your entrepreneurial journey?
We wish we knew how emotional and personal the entrepreneurial journey truly is — it’s an evolution that demands resilience, stamina, and constant adaptation. We also wish we had understood earlier that growth is rarely linear; it happens through pivots, experiments, and continuous learning.
What is the most difficult decision you've had to make regarding your business so far?
The most difficult decision we’ve had to make so far has been prioritizing how and where to allocate our limited funds. Every choice—whether it’s production, marketing, or growth opportunities—comes with trade-offs, and learning to invest wisely while staying true to our mission has been both challenging and essential.
What can you help the VEGPRENEUR community with?
We can support the VEGPRENEUR community by sharing insights and connections from the CPG world to help strengthen our collective growth. I’m excited to collaborate, network, and create synergistic opportunities that elevate all plant-forward founders.
How can the VEGPRENEUR community help you?
The VEGPRENEUR community can help me by offering thought partnership, shared learnings, and supportive connections as we scale our CPG brand. I value the insights, collaboration, and visibility that come from being part of a mission-aligned network.
Fun fact about you:
Fun fact about me: I can turn any ingredient in my kitchen into a chutney experiment — sometimes at 2 AM.
Anything else you would like to share?
We’re proud to share that we are a top-three sofi™ Awards Finalist in Condiments for 2026. We’re launching on Amazon for the holiday season, and within just 12 months of debuting, our chutney is now in over 30 stores across the Northeast. Come sample us at the Winter Fancy Food Show in San Diego in January 2026!"
San Diego Food Fan
- Dec 29, 2025
Winter FancyFaire San Diego Sets the Stage for 2026 Food Trends
"At Winter FancyFaire San Diego, Elephant Green Chili Chutney will feature their bold and versatile condiment that has been recognized for its zesty sweet heat and all-natural ingredients. It’s created from scratch with no artificial ingredients, and is gluten and dairy free. They will be at the Good Food Mercantile on Sunday at 10 a.m. at booth 5006. You’ll want to try, as they are a Sofi Finalist."
Christinamueller.com
- Dec 01, 2025
Christina’s 2025 Gift Guide for Food
"As a food lover and food writer, I am asked what my favorite foods and restaurants are all the time. For my gift guide for food lovers, I stayed close to the West Coast, with a notable exception (it’s Swiss!). I sampled every item on this list. While my palate is not the same as yours, I stand behind my picks as delicious and exciting options to gift to anyone on your list."
Daily Mom
- Oct 21, 2025
Fall Favorite Foods: The Best Snacks, Comfort Dinners, and Cozy Drinks to Try This Season
"When the air turns crisp and your craving for “just one more blanket” becomes a personality trait, it’s officially time to break out the fall favorite foods. We’re talking more than just pumpkin-spiced everything—though no judgment if that’s your vibe. This season is all about rich, cozy dinners, spiced drinks that warm your hands and your soul, snack boards that look like autumn exploded on a platter, and condiments that make every bite feel like a hug in food form. Whether you’re hunting for the best fall recipes, comfort food ideas, or just want something fun to stir into your cider, consider this your cheat sheet to the season’s most craveable bites and sips."
The Specialty Food Association (SFA)
- Oct 15, 2025
Specialty Food Association Announces 75 sofi™ Gold Award Finalists Ahead of Winter FancyFaire* 2026
"NEW YORK (Oct. 15, 2025) – The Specialty Food Association (SFA) today unveiled the finalists for its 2026 sofi Awards, celebrating outstanding products across 25 categories, including snacks, beverages, cheese and frozen. Announced in advance of Winter FancyFaire* taking place January 11-13, 2026, these finalists serve as a forecast of trends that will shape the specialty food and beverage industry in the year ahead.
Since 1972, the sofi Awards have been one of the most coveted honors in food, with winners selected by a panel of top industry buyers based on taste, ingredient quality, and innovation. This year, the level of competition is increased by SFA’s introduction of just 25 Gold Award categories, including Frozen and Prepared Foods, Charcuterie Meats, Nonalcoholic Beverages, Savory Snacks, Baking Mixes, Condiments and more.
Out of 1,284 total applications, 75 Gold and three Outstanding Packaging Design finalists were selected, including:
Condiments
Elephant Green Chili Chutney – Elephant Green Chili Chutney
New Canaan Farms – New Canaan Farms Olive Rosemary Dijon Mustard
Roland Foods, LLC – Roland® Tamarind Concentrate
“The sofi Awards set the tone for what we expect to see when it comes to innovative ideas in food and beverage, and Winter FancyFaire* acts as a guidepost for what’s trending in the year ahead,” said Leana Salamah, SVP of Marketing and Communications at SFA. “Every finalist received top scores from our team of experienced buyers, who have invaluable insight into what’s hot in specialty food today and what will be popular in 2026. Congratulations to all of our finalists, and we look forward to revealing all of the winners onsite at the show in January.”
sofi Award winners will be unveiled at Winter FancyFaire* to a live audience of buyers, investors, press, manufacturers, and more on January 12 from 4-6 p.m following SFA’s highly anticipated “Trend of the Year” announcement on January 10. Five Grand Honors winners will be announced alongside 25 Gold Awards that will be presented as the top-scoring product in each category. Finalist products will also be available for select attendees to sample at the First Taste Table onsite.
As with all SFA trade shows, Winter FancyFaire* will be open only to qualified members of the specialty food trade, industry affiliates, and media. To learn more about the event, book exhibit space, or register to attend, please visit www.winterfancyfaire.com."
Press Releases
Expansion News
- Dec 27, 2025
Elephant Green Chili Chutney Expands Nationwide with Amazon Launch
Partnerships
- Nov 17, 2025
Elephant Green Chili Chutney Announced as sofi™ Award Finalist by the Specialty Food Association
New Launch
- Mar 26, 2025
Zest Up Your Culinary Creations with Elephant Green Chili Chutney
All Press Releases
Testimonials
You did good . . .
My new favorite thing in a bottle and I need some more
Your chutney is absolutely delicious
This is amazing, I love it.
I put your chutney on my samosa chat and it was delicious!
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