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NEW YORK, NY, April 13th, 2023 - Dinner Service NY, the visionary fashion brand intertwining narratives with artist collaborations to craft extraordinary gender-inclusive, no-harm clothing, proudly presents its latest partnership with the renowned Maggie Cowles. Drawing inspiration from her journey as a former textile artist for illustrious brands like Converse, Lucky Brand, and Madewell, Maggie Cowles has fearlessly embraced her personal experiences, channeling them into remarkable works of art.
Maggie Cowles' artistic creations manifested as ethereal tablescapes, intricate tapestries woven from the threads of her cherished memories. Each tableau is crafted with whimsical, interweaving fragments of real-life encounters to make a captivating mosaic of trinkets and keepsakes. In Maggie's world, food transcends mere sustenance, becoming a profound familial legacy—very congruent to the values and sentiment of the Dinner Service NY brand mission.
Within these garments, a dual nature resides, beckoning wearers to shed inhibitions and embrace the fullness of life and tradition. “For our collaboration with Maggie, we decided to create a two-part story behind our garments that centers around what happens at the dinner table,” explains Co-Founder Gabrielle Gomes. “The first piece, Lavender and Poppy, is a neatly put-together scene that, to us, represents the anticipation that precedes a gathering. Playful, minimal. The second, 4am, tells the story of the messy reality of a gathering’s aftermath. One seems perfect, buttoned up, and waiting to be filled with people. The second is tired, lonely, recently vacant but still carrying evidence that people had been there, stories were shared, and memories made.”
In their partnership, they recognized the significance of culture, belonging, and connectedness, symbolized by the act of breaking bread—a sentiment that echoes loudly through the rechristening of the fashion enterprise as "Dinner Service NYC." However, no human experience is without duality—acknowledging the problems that plague our lives and planet, and the pressing issues that plague the fashion realm.
“We care about the food we’re eating metaphorically and literally,” says Co-Founder Trina Assur. “There’s more to our mission than sustainable wears. We want to help establish and create sustainable practices, and sustainable lives. It was encouraging to us to hear that someone like Maggie, with all her experience in textiles, thought we were on the right track.”
“Pollution isn’t just coming from the companies, it’s also the consumer practice and what happens to garments after they’re bought,” says Maggie Cowles, the artist behind the collection. “I feel like starting a brand post fast-fashion is very smart, because brands have an opportunity to carve out their own space and do it as thoughtfully as possible. I feel like what DSNY is doing is what needs to start happening. Build a smaller brand that people respect and have more loyalty to. Not just creating toss-away t-shirts.”
The collaborators’ aspiration is to serve as a living testament to the beauty of flawed humanity—a testimony to the pursuit of noble intentions, both for oneself and the planet. The brand mission and the artists behind the collections seek to shape a present and future defined by conscious choices and heartfelt goodwill.
The eagerly anticipated Maggie Cowles Collection will make its debut at 259 Elizabeth Street, Dinner Service NY's captivating brick-and-mortar destination, inviting shoppers to embark on an immersive journey through nostalgia and forge deep connections with the store’s ambiance. Dinner Service NY aims to transport shoppers and enthusiasts to a world where fashion becomes a heartfelt narrative and self-expression thrives. Open seven days a week from 11 AM to 7 PM.
The latest artist capsules and popular fashion pieces featured at the store hail directly from a roster of exceptionally talented artists. Among them are acclaimed individuals like Tayla Parx, a three-time Grammy Award nominee, as well as Augie Bello, a multi-instrumentalist based in NYC, and of course, the renowned artist and illustrator Maggie Cowles.
For more information on the brand and its artist collections, visit the digital home of Dinner Service NY: https://www.dinnerserviceny.com or visit their in-person storefronts at 259 Elizabeth Street, Nolita NYC and Chelsea Market’s Artist & Fleas.
ABOUT DINNER SERVICE NY:
Launched in 2021, Dinner Service NY is on a mission to eradicate plastic-based fabrics and toxic chemicals from the apparel industry by empowering consumers and brands to choose plastic-free and toxin-free options. Dinner Service NY’s apparel is built on the premise that clothing should tell a story and represent the values of the wearer. Through its revolutionized artist collaborations, it creates limited edition capsules around rising artists, showcasing their inspiring journeys. Through these artists and their shared values, Dinner Service NY is able to share our version of sustainability within the fashion space. The brand has launched dedicated digital storefronts with musicians like Nic D, The Flowmingos, Augie Bello, Bryce Xavier, and Tayla Parx, and fine artists like Liv Bishop, Eunsan Huh, and Amber Vittoria.
Dinner Service NY (DSNY) is on a mission to eradicate plastic based fabrics and toxic chemicals from the apparel industry. DSNY creates non-gender clothing for free thinkers, not the masses. Each article is designed in partnership with musical artists, as part of exclusive capsule collections. These limited edition runs prevent overproduction, preserving the garment’s unique identity and the health of the planet. It’s also through musical artists and their shared values that Dinner Service NY is able to share its version of sustainability within the fashion space.
The brand was also built on the premise that clothing should tell a story and some of the best stories are shared around a dinner table. When we sit down for dinner together, we nourish our bodies, as well as our minds. By sharing stories with friends and family, we forge deeper connections and create new memories. DSNY believes that music has the power to create positive change and brings musicians, their stories and values, all together under one roof through the expression of fashion. It’s a platform for musicians to build and monetize their brand, while playing a vital role in the future. A good story reverberates and we serve only the best.