Detroit, MI – July 30, 2025 – Benny’s Eyewear, the acclaimed female-founded luxury eyewear brand known for its handmade Italian reading glasses, is proud to announce a product collaboration with actress, advocate, and fashion icon, Selma Blair. This highly anticipated partnership will debut a curated collection of reading glasses and non-prescription sunglasses, blending Blair’s timeless, personal style with Benny’s commitment to design innovation, high quality craftsmanship, and sustainability.

Founded by optical industry veteran Susan Berryman, Benny’s Eyewear has quickly earned a cult following for its elegant, fashion-forward frames crafted by hand in Italy using the finest materials. With a deep emphasis on ethical production and refined design, the brand has become synonymous with modern luxury in the optical world. “Selma represents strength, style, authenticity and individuality - values that are at the heart of Benny’s,” said Susan Berryman, Founder of Benny’s Eyewear. “Her perspective and creative vision bring a bold new dimension to our brand, and we’re thrilled to share what we’ve created together.” Blair added, “Eyewear is deeply personal to me. It’s both functional and expressive. Collaborating with Susan and the Benny’s team has been a dream. This collection is for anyone who wants to see the world beautifully, through frames that feel as good as they look.” The Selma x Benny’s Eyewear Collection will feature several distinct styles of reading glasses and sunglasses, designed to be effortlessly chic, empowering, and wearable from day to night. Every piece reflects the shared values of quality, craftsmanship, and conscious design. The collection will be available online and in select luxury boutiques in late 2025 to early 2026.

For press inquiries, imagery, or to request samples, please contact: susan@bennyseyewear.com

About Benny’s Eyewear Benny’s Eyewear is a luxury eyewear brand founded by industry expert Susan Berryman. Designed for the modern, style-conscious reader, each pair is handcrafted in Italy using premium materials with a focus on sustainable production. Benny’s blends tradition with contemporary design, creating eyewear that is both beautiful and responsible.

About Selma Blair Selma Blair is an iconic actress, author, and advocate whose impact spans film, television, fashion, and activism. Known for unforgettable roles in Cruel Intentions, Legally Blonde, The Sweetest Thing, and Hellboy, she has also starred in acclaimed films like Storytelling and A Dirty Shame. On TV, she portrayed Kris Jenner in The People vs. O.J. Simpson and has appeared in numerous other series. In 2018, she publicly shared her diagnosis with multiple sclerosis, becoming a fearless voice for disability awareness. Her journey was captured in the award-winning documentary Introducing, Selma Blair, and her bestselling memoir Mean Baby earned widespread praise. She has been honored by TIME Magazine, Glamour, and The Hollywood Reporter, and in 2022, the State of California named her Woman of the Year. In 2025, her hometown of Southfield, MI declared May 16th “Selma Blair Day.” Blair continues to create, inspire, and lead with authenticity and strength.

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