Brands   / 


Artis, the company that invented the oval makeup brush category, has defined what a makeup brush should look like, and how it should perform in the 21st century.


Date Established 02/2014
Founder Matthew Waitesmith
Headquarters New York
Home, Beauty, Fashion, Health & Wellness
Press Contact Matthew Waitesmith


Digit Oval 8
Digit Oval 8 $75.00
Fini Brush
Fini Brush $29.50
Digit Oval 6
Digit Oval 6 $65.00
Elite Collection Circle 1 Brush
Elite Collection Circle 1 Brush $40.00
Elite Collection Oval 6 Brush
Elite Collection Oval 6 Brush $65.00
Elite Collection Oval 7 Brush
Elite Collection Oval 7 Brush $75.00
Elite Collection Circle 1R Brush
Elite Collection Circle 1R Brush $40.00
Elite Collection Palm Brush Mini
Elite Collection Palm Brush Mini $55.00
Brush Cleansing Wipes
Brush Cleansing Wipes $18.50
Essential Brush Cleaning Pad
Essential Brush Cleaning Pad $25.00


Artís designs and creates products that are both beautiful to view and functionally superior to use, for an application/distribution experience that is graceful, meditative, and expressive, with remarkable results. The innovative makeup distribution tools deliver gentle control and efficient, flawless application for a beauty experience that offers users both significant results and a gentle feel.

At Artis, they are driven to inspire you to reimagine what your beauty routine can – and should - be. Their products are designed to give a better beauty experience – from the way that they look, to the way that they perform.

Founding Story

Matthew Waitesmith, having made a great living as a pro makeup artist for years, was asked to join MAC Cosmetics in Toronto, in its first year of business, as a consultant. Because the company's focus was on retail customers, he began to add that perspective to his experience, and realized there was a world of issues that were different for a "real world person" trying to do their own makeup, than a professional makeup artist deals with on models.

Eventually, through his creating and leading/directing the MAC Artis Training and Development Department, he came to understand the best ways to connect to Customers and help/teach them learn how to create their own makeup beauty through products and tools. Although he taught and promoted the use of the many makeup brushes offered by the MAC brand, he understood there was a disconnect between how those brushes were designed and performed for an artist to use on others, vs. how a person would try to apply to themselves. And that eventually led him to commit to the objective of creating the first true makeup brushes [not simply copies of art watercolour brushes labeled as conventional makeup brushes] for use by an individual on themselves, and he created the Artis Brush Collections.

Artis, the Latin word for "skill, method, technique," recognized that the entire category of beauty tools was based on an "artist-applies-to-the-canvas" premise—someone applying product on someone/something else.

How different is the experience when the artist is also the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to both the process of makeup self-application and application to another, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.

Team Bios

Matthew Waitesmith was born in the U.S. to an American mother and British father. After attending numerous schools in both the United States and England, he received a B.S. in Business and a M.F.A. in Fine Art. Choosing to “cocoon” a little longer in educational bliss, he remained and taught for 1 1/2 years at university. Finally ready to step into the real world, he moved to Seattle and become an illustrator for a major West Coast department store chain [Nordstrom]. While working for Nordstrom he was approached to serve as a photo stylist for several successful West Coast commercial photography studios, and his contributions to the photographs resulted in several advertising awards. He enjoyed the intense pace of the work and the variety of the demands. On any given day he might be building a 5 foot high sandwich for a restaurant print ad; another day he was making a house and front yard look like it was springtime even though the shoot was being done in the dead of winter; yet another day he was decorating a photo studio to look like a banquet hall of an English castle complete with paintings, tapestries and enough food to feed 50 costumed actors depicting a gothic feast. He loves finding creative solutions to challenges.

He eventually missed his creative outlet of painting canvas, so he started experimenting with a new medium by convincing the models he booked for jobs to let him paint on their faces with cosmetics and sculpt their hair with hair products. After many months of creating photographic images of his makeup concepts/ideas, he knew it was time to take his portfolio and head off to Milano to more fully pursue the makeup and hair creative outlet. Matthew worked in Milano Italy for 1 1/2 years and his work appeared in Italian publications such as Amica, Grazia, Vogue Bellezza, Vogue Italia, and Linea Italianna.

During the next few years he moved to and worked in New York continuing to work in makeup and hair. Later he returned to London, England and worked for 3 1/2 years. He was booked out of London for jobs in Milano, Paris, Amsterdam, Frankfurt, Hamburg, and Munich. While in London, he was tested and joined Mensa on a dare, and is still a card carrying member. That was when he confirmed that he was wired a little differently than most other people.

He began to develop more sophisticated and creative makeup ideas and wanted his makeup work to be better captured on film, so he took all he had learned from working with great photographers and began to use the camera himself to film his beauty concepts. His beauty photography was noticed by London editors, and he worked for several magazines and publishers in London and other major cities in North America and Europe. His work has been published in Company, Cosmopolitan [US, UK, Italian, Espanol], Fitness, Glamour, Good Housekeeping, Harpers Bazaar [US, UK, Italian, Espanol], In Health, Interview, Jardin de Mode, Just Seventeen, Mademoiselle, McCalls, McCalls Patterns, Modern Bride, NY Times, New Yorker Magazine, Pelicce Moda, Parenting, Observer, Options, SF Focus, SF Moda, She, Self, Seventeen, SOMA, Spring, Town and Country, TV Guide, Vogue [US, UK, French, Italian], Vogue Homme, Working Mother, Working Woman, Woman, Womans Day, Womens Wear Daily, W, Woman’s World.

Matthew consulted for several major cosmetic houses and fashion forecasting firms during this time. He was asked to visit M·A·C for an interview by Frank Toskan and Frank Angelo, the founders of M·A·C Cosmetics in Toronto. Frank Toskan had noticed and admired Matthew’s work in a Mary Quant book, in which Matthew contributed a third of the book’s makeup looks. Matthew was originally asked to consult on the nature of M·A·C, by researching and reporting his findings back to the founders. He was intrigued at the challenge of analyzing M·A·C, so he traveled to almost every M·A·C counter in North America and met the hundreds of employees at that time. He decided to video tape hundreds of hours of interviews with employees, and three months later he met again with Frank Angelo and gave his assessment of the business. Although he found M·A·C Employees fascinating and creative, one of the things he identified was the need for a more uniform and expanded approach to developing the employee/makeup artists the company was naturally attracting. He proposed the company should expand the role of developing the employees and should create a department named Artist Training and Development. Frank and Frank asked him to join the company, but Matthew had never seriously entertained the thought of working in a corporate office or full time for any one cosmetic firm.

But, nothing about M·A·C seemed conventional. It was small, family-owned and very quirky. So, Matthew saw this as a chance to explore ideas about how the makeup business could be, while avoiding the conventional and staid business practices of the past. He agreed to join the company and was given a green light to expand and develop the training [then called Technical Training] and he began to evolve the role of Trainer for M·A·C and help create a unique learning experience for M·A·C. Drawing on his experience with business management, teaching and makeup artistry, he created and defined the role of Training and Artist Development and the training environment for M·A·C Retail Employees. He built a training workforce that met the challenges of a growth in employees from 400 [when he joined the company over 17 years ago] to now over 15,000 employees. M·A·C Cosmetics grew from an 60 million dollar business to over a billion dollar business during the time he has been with the company. Matthew helped create/define many aspects of M·A·C apart from the Artist Training and Development department. He created the Colour Team which was a team of employees [rather than only senior management] who regularly met to create new products and makeup concepts; defined/created the roles of M·A·C Artist, Resident Trainer, Trainer, Senior Artist, and Regional Director of AT&D; developed the M·A·C Sampling Procedures and demonstration tools to help create a new sanitary standard for demonstrating cosmetics at counters; evolved the M·A·C Face Chart into what it is now; established a Skills Certification program to encourage peer to peer skills recognition; defined the M·A·C Customer-Artist Experience; and created an electronic network of computer users comprised of sales managers and training staff, and now is expanding the concept into the Manager Network which will electronically connect all M·A·C counters and employees worldwide into a vast creative community.

He and his Team authored and produced all M·A·C training experiences internally in order to best serve the unique and constantly evolving needs of M·A·C employees. Under his leadership, the AT&D Team produced over 11 million words woven into documents, videos and experiences which helped define years of unique artistry techniques, product knowledge, and communication connections. As he continued to lead the Artist Training and Development department for M·A·C Retail he expanded the training network from 8 part-time people when he first started to now over 350 full time training staff globally. The number of Employees and counters increased exponentially during the period he lead M·A·C Global Artist Training and Development. After over 19 years with the brand, he retired as Senior Vice President, M•A•C Global AT&D officially in 2008, and now is involved in consulting [recent examples: Apple, Lancôme, GoSmile, Kiehls, Nars] and new ventures in the beauty and design industries.

He then founded Artis in 2014 and introduced his groundbreaking makeup brush designs and accessory products, which have forever changed the makeup brush category.


Neiman Marcus
Saks Fifth Avenue


Amazon Affiliate


Patch - Aug 14, 2022 Summer Beauty, Lifestyle and Food Gift Guide
New Beauty - Aug 04, 2022 ‘Gliding’ is a Trending Technique for Applying Moisturizer—Here’s What to Know "Matthew Waitesmith, the founder of Artis Brushes, describes skin gliding as using a smooth motion to apply, blend, and distribute formulations to the skin with special brushes. “Most skin-care products are invisible upon application, so we can’t see if the distribution is even. We assume using our fingers is satisfactory, but formulas often go on gloppy and uneven,” he shares."
Well + Good - Jul 21, 2022 These ‘Rolls Royce of Makeup Brushes’ Make Foundation Application to My 41-Year-Old Skin Effortless "While I still use a variety of foundation brushes and blenders, there’s one that I keep going back to, especially now that my skin, ahem, is in its 40s: The Artis Elite Oval 7 Makeup Brush ."
Who What Wear - Jul 21, 2022 A Makeup Artist Just Showed Me How to Avoid These 5 Common Mistakes "Nguyen-Grealis is a fan of Artis brushes, which have densely packed bristles to effortlessly buff liquid foundation flawlessly into the skin."
WWD - Jul 11, 2022 THE 20 BEST MAKEUP BRUSH SETS FOR EVERY LEVEL OF MASTERY "Renowned for their exceptional blending, innovative Cosmefibre technology and ergonomic construction, the Artis Elite Makeup Brush Set is easily one of the best professional makeup brush sets available. It features the brand’s best-selling brushes for seamless, expert-level application. Inside, you’ll find the Oval 10, Oval 8, Oval 6, Oval 4, Oval 3, Linear 6, Linear 3, Linear 1, Circle 1 and Circle 1R brushes. “I’m obsessed with paddle brushes right now,” adds Greenberg. “Artis has great options for those, and if you have any issues with streaking, these brushes will be a great [solution] for you.”"
Cosmopolitan - Jul 05, 2022 Adele’s makeup artist shares picture of how he blends her makeup so smoothly "As somebody who blends and buffs their makeup until my non-exist biceps ache and still struggles to shift harsh contour lines, I’m baffled. But now, her makeup artist Anthony H. Nguyen has revealed just how he blends out the singer’s makeup so smoothly." - Jun 08, 2022 This brush will perfect EVERY step of your routine! One Tiny Tool for Flawless Makeup "How do you know when to use a brush or a sponge, which brushes are best for different techniques, and how can you possibly keep them all clean? Recently, I found a brush that tops all others when it comes not only to makeup application, but skincare as well, and that is the Artis Palm Brush Mini."
The Zoe Report - Jun 04, 2022 THIS $75 BRUSH IS THE KEY TO MY NO-MAKEUP MAKEUP LOOK "Although I don’t wear foundation on a daily basis, I was intrigued at how the Artis brush delivered such a natural finish to Chen’s skin"
Sports Illustrated Swimsuit - Jun 03, 2022 These Skincare Tools Are Perfect Additions to Your Bathroom Cabinet "The Fini brush, which is named after the French word for finished, is multi-purpose and meant as the last step in glamming. The unique curved handle is also representative of a fish’s fin for easy comfort when holding. After cleansing and using the other beauty tools, this brush can add everything from moisturizer to powder makeup flawlessly. The bristles are made from dense but gentle fibers that consist of over 200,000 engineered CosmeFibres which impart superior blending and distribution of makeup products across the skin."
Vogue Club - May 17, 2022 13 VOGUE EDITORS SHARE THEIR FAVORITE BEAUTY ACCESSORIES, FROM A FACE-CONTOURING DEVICE TO UV RAY-PROTECTING GLOVES "I’m always looking for shortcuts when it comes to my makeup and skincare routines. There are so. many. steps! Thankfully, I keep a few time-crunching saviors handy so I can race out the door if I need to. My first step before anything is a deep cleansing face wash—My Meejee facial massager gets the job done thoroughly and quickly! For finishing touches, I usually grab my favorite Artis oval brush to finesse my contour, and my T3 wand to throw in some loose waves in my hair. Both are incredibly easy to use and get the tasks done in a flash."
Millennium - May 10, 2022 BRUSH WITH GENIUS: FINI, THE LATEST ADDITION TO THE ARTIS COLLECTION, PAINTS A PICTURE PERFECT COMPLEXION "To further enhance and streamline the makeup application process, Artis has designed the Fini Brush to create a beauty experience that is graceful, meditative, and expressive with remarkable results. Through the technique of gliding, the FIni Brush applies all of your favorite products from moisturizer to cream, liquid, or powder makeup flawlessly."
Velvet Life - May 08, 2022 ARTIS – MONOGRAPH PRESSED POWDER EYESHADOW QUADS PORTFOLIO REVIEW "They offer a lot of shades along with a beautiful, compact design. There are a total of 32 shades arranged in Quad compacts of eight. The distribution of the colour is insightful with one light colour, one deeper one and two medium shades. All the shades in a compact are designed in a way that they complement each other but still provide the contrast if needed."
Byrdie - Apr 07, 2022 14 BEST BRUSHES BY BYRDIE "Best Overall: Artis Elite Mirror Palm Brush"
Today - May 03, 0022 LESLIE MANN, MAUDE APATOW SHARE BEAUTY TIPS "Apatow loves the Artís brushes for their soft bristles and unique shape. "I started using them and now I can never go back.""


Loading Related Guides...