Public relations (PR) and search engine optimization (SEO) are two sides of the same coin, both aiming to enhance a brand's visibility and credibility. While PR focuses on securing high-quality media placements, SEO strives to improve a website's search engine rankings. The intersection of these disciplines becomes evident when media placements not only build reputation but also bolster search rankings through increased domain authority.

However, measuring Public Relations Return on …

The landscape of public relations is undergoing a digital transformation, with AI-powered tools enabling PR professionals to work more efficiently and strategically than ever before. From identifying the right journalists to automating press release distribution and analyzing media coverage, AI is reshaping how brands manage their PR efforts.

Whether you’re a PR specialist or a business looking to enhance your media outreach, these AI-driven PR tools can help you streamline …