Vlezenbeek, Belgium (February 4, 2025) – For over 200 years, Lindemans Brewery has crafted traditional lambic beer at its historic site in Vlezenbeek, Belgium. In 2025, this heritage takes a bold step forward as Lindemans introduces two innovative, mixed fermentation fruit beers: Lindemans d'Or and Lindemans Noir.

"As sixth-generation lambic brewers, Dirk and I want to keep surprising beer lovers by using authentic lambic in fresh a…

High Ground Elixir, a pioneer in sustainable, all-natural adaptogenic mushroom beverages, is proud to announce its latest expansion into Southern California's vibrant wellness community. Known for its commitment to sustainability and mindful living, the brand now partners with Your Health Promo - a leading event management company dedicated to promoting healthy lifestyles and connecting wellness brands with fitness-focused consumer…

High Ground Elixir, makers of all-natural, zero-proof mushroom seltzers, is thrilled to further expansion by partnering with Sèchey, a leading boutique for non-alcoholic alternatives that has expanded into nearly 700 Target stores nationwide. Originally announced at the end of 2024, this ongoing collaboration brings High Ground Elixir to Sèchey's online marketplace, joining a curated lineup of innovative brands transforming the sob…

Fort Lauderdale-based Diadem Sports, a leading tennis and pickleball brand, is revolutionizing paddle manufacturing with its proprietary BLUCORE Technology—the first-ever solid-core pickleball paddle made from aerospace-grade closed-cell expanded polypropylene.

By innovating upon the honeycomb structure that has dominated the industry for decades, this breakthrough sets a new standard for durability and performance, marking a signi…

Lotus Foods, a global pioneer in heirloom, organic and regenerative rice cultivation and a leader in rice-based noodles, today announced the launch of its Organic Brown Udon Rice Noodles in over 1,100 Walmart stores nationwide and online via Walmart Marketplace. Coinciding with the start of the Lunar New Year, it’s now easier than ever for consumers nationwide to enjoy this beloved staple of Asian cuisine. As the #1 Asian Noodle Br…

As winter continues, the cold temperatures and shorter days can make it challenging to stay committed to your wellness routine. Whether you’re feeling sluggish, dealing with seasonal aches, or simply looking for ways to stay warm and energized, HealthyLine is here to help. With our industry-leading infrared heating mats and multi-therapy wellness solutions, you can maintain balance, relaxation, and recovery—no matter how cold it ge…

St. Louis, MO (January 28, 2025) — Two brands with historic roots are excited to announce the launch of a liquor infused chocolate line. The unique collaboration between Frankfort, KY distillery Castle & Key and St. Louis, MO chocolatier Bissinger’s Handcrafted Chocolatier will slowly roll out in 2025, with different products launching every few months. The first in the series is the Castle & Key x Bissinger's Gin & Tonic Truffle…

Stylist Samantha Brown, renowned for her ability to seamlessly blend elegance and practicality, has partnered with luxury cashmere brands Sofia Cashmere and Nomad1942 to redefine modern cashmere styling. This collaboration highlights the timeless appeal and versatility of cashmere, offering inspiration for both high-end fashion and everyday wear.

Sofia Cashmere, a leader in women’s luxury cashmere, brings sophistication to every pie…

Bluecorn Candles is pleased to introduce three new scented candles for Winter/Spring 2025: Mountain Lilac, White Lily and Paloma. These additions to their Aromática line of clean, fragrance-forward candles in coconut wax are hopeful, floral and uniquely western.

"We must have smelled a dozen lilac blends," said Tessa Cheek, who runs product development for Bluecorn. "We were looking for something very specific — the abundant lilac b…

Los Angeles, CALIFORNIA (2025) — Just before the Soboba Band of Luiseño Indians were set to launch RIVR, a cannabis and mushroom infused tea, in late 2024, California enacted an emergency ban on hemp-derived THC products. This new law, which took effect just days before the scheduled launch, immediately prohibited manufacturing, distributing, and selling RIVR online within the state. As a result, the highly anticipated California d…