goop
A modern lifestyle brand.
Overview
About
goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008. Initially launched as a weekly email newsletter, it has evolved into a comprehensive platform offering content and products related to health, beauty, fashion, and more. goop emphasizes clean beauty, wellness, and holistic living.
Pitching Tips
When pitching to goop, focus on innovative wellness solutions, clean beauty products, sustainable fashion, and holistic health practices. They value content that aligns with their mission of promoting well-being and conscious living.
