Freelance
Freelance is not a specific media outlet, blog or publication, but a term referring to workers who are self-employed and not necessarily committed to a particular employer long-term. Freelance professionals often work independently in various industries and may contribute to multiple media outlets, sharing articles, opinion pieces, blogs, and other content. The scope and subject matter of their work can vary widely depending on their area of expertise.
When pitching to freelancers, it's important to understand the breadth of their work and their unique interests. Unlike pitching to established media outlets where the focus, audience, and style are often clearly defined, freelancers might work on a broad range of topics and for various outlets. It is crucial to do a thorough research about their previous work to align your pitch with their interests. Providing exclusive information, offering experts for interviews or arranging for unique experiences can help enhance your pitch. Remember, freelancers need to sell their stories to editors, so make sure your pitch is compelling, not only for the writer, but for their prospective editor.