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Daily Mail Online

Overview
About

Daily Mail Online, also known as MailOnline and founded in 2003, is the digital counterpart to the British tabloid newspaper the Daily Mail. Known for its engaging content, Daily Mail Online delivers up-to-date news coverage, celebrity gossip, human-interest stories, and more to a global audience. Content is continually updated 24/7 with contributions from a large team of journalists, ensuring readers have access to the latest news from the UK and around the world. One of the busiest and most visited news sites, it’s known for its sidebar of shame, focusing on celebrity news, and various other sections covering topics such as health, science, and sports.

Pitching Tips

When pitching Daily Mail Online, ensure that your story is timely, newsworthy, and relevant to the outlet's audience. Focus on providing clear, concise, and engaging content that includes visual elements such as images and videos. Familiarize yourself with the type of stories they publish; celebrity news, human-interest stories, and trending topics tend to perform well. Ensure that your pitch has a captivating headline and a strong opening paragraph to grab the reporter’s attention quickly. Also, follow up but do not overwhelm their inbox; respectful persistence can be key.