ABC4
ABC4 is the ABC-affiliated television station serving the Salt Lake City, Utah, television market. Owned by Nexstar Media Group, Inc., the station covers various news segments, including local news, politics, entertainment, sports, weather, and community events. It offers both on-air broadcast and a strong digital presence on its website and social media platforms. The station aims to deliver timely, accurate news to its viewers, upholding journalistic standards and serving as a reliable information source for the community.
When pitching to ABC4, it's beneficial to tailor your story to the interests and needs of their viewership, which primarily includes residents of Salt Lake City and the surrounding areas. Ensure your pitches are timely, newsworthy, and relevant to the locality. Including visual elements or potential for compelling video segments can significantly enhance the appeal, given the outlet's television format. Be concise and to the point in your communication, and follow up if you do not hear back, as newsrooms are often busy. Familiarize yourself with the station's existing segments and tailor your pitch to fit. Establishing a personal connection or a previous relationship with specific reporters can also be advantageous.
