Sean Goldsmith is the Co-founder and CEO of The Zero Proof,  the leading non-alcoholic beverage online store with over 30+ brands to savor. After experiencing the limitations of alcohol-free options first hand, Sean embarked on a mission to revolutionize the industry. With a background in financial data analysis, he co-founded The Zero Proof, initially, as a blog that evolved into a venture capital-backed startup. Sean's vision extends beyond just providing alternatives; he aims to offer a space with more choice, while also providing a premium and inclusive experience for all. As The Zero Proof continues to expand its reach and offerings to those looking to cut back on drinking without compromising on fun, Sean remains committed to pushing boundaries and unlocking the full potential of the adult NA category.