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Ricardo Aranda
Founder, CEO
About
Ricardo Aranda is the co-founder of Setú and a seasoned marketing executive with over two decades of experience in strategic leadership, brand development, and consumer activation. Throughout his career, he has held senior leadership roles at renowned global companies such as Fruit of the Loom, S.C. Johnson & Son, and Kellogg’s. As the founder of Global Brand Consultants, Ricardo advises and supports corporate marketing strategies across diverse industries, including consumer packaged goods (CPG), apparel, and retail.
Ricardo holds an MBA from Cornell University and a BBA from the University of Georgia. A proud Venezuelan-American, he is deeply committed to elevating Latino and multicultural voices in business and beyond. This passion for cultural representation and innovation led him to co-found Setú, where he blends his expertise in brand strategy with a deep cultural pride to create products that honor the richness of Latin American ingredients.
In addition to his professional accomplishments, Ricardo is a published author, having written several books exploring bilingualism and his personal journey as a Venezuelan inmigrant. His career is a testament to his dedication to leadership, creativity, and diversity, leaving a lasting impact that transcends business.
Ricardo lives in Boston, MA, with his family.
Location | Boston, MA |
Years Active | 0 |
Website | https://ricardo-aranda.com |
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