Peggy O’Shea Kochenbach, RD, is the Director of Marketing at Rule Breaker Snacks, where she leads brand strategy and communications for the nationally distributed maker of soft-baked, plant-based, top 11 allergen-free treats made from chickpeas. As a Registered Dietitian, Peggy brings an evidence-based lens to the brand’s mission of proving that indulgence and thoughtful nutrition can absolutely coexist.

At Rule Breaker Snacks, Peggy helps translate the company’s better-for-you “rule breaking” approach into clear, engaging messaging for families, schools, retailers, and industry partners. She is especially passionate about creating snacks that feel fun and crave-worthy while still meeting the real-world needs of today’s families — from allergen-friendly options to balanced ingredient lists.

Peggy holds a Bachelor of Science in Nutrition from Texas Christian University and an MBA in Marketing from Boston College.