Kim Overton is the creator and owner of SPIbelt, a company she founded in 2006 while out on a run one day trying to come up with marketing ideas for her first fitness video, Love Your Legs. She launched SPIbelt officially at the 2007 Austin Marathon.

Before SPIbelt, she was a personal trainer with fitness videos (Love Your Legs, Love Your Babybody, Love Your Core). Before her trainer days she co-owned and operated a tech company in New York City, where she learned that she does not enjoy the corporate grind.

Today, the mompreneur and founder of SPIbelt actively supports two key groups: women and those affected by diabetes. SPIbelt products now can be found in more than a thousand stores across the U.S. and in over 40 countries.