For over 15 years, Jenny Chung Seeger’s approach to boutique retail has taken San Francisco by storm. After graduating from U.C. Berkeley with a degree in Economics, her keen eye for design and fashion led her to found clothing store Acrimony in Hayes Valley in 2008, a boutique dedicated to highlighting the best in emerging and hard to come by contemporary designers. After shoppers pressed for more from her then small collection of jewelry, Jenny founded No.3 Fine Jewelry in 2013 and turned it into one of California’s must-see jewelry stores. With Eliette, founded in 2022, Jenny takes her eye for curation and design to new heights, looking at lab diamond engagement rings in a way no big-box company ever could.

When she isn’t slinging bling, Jenny is an active mom to Graham, 10, and Eliette, 7, an avid glamper, michelada connoisseur, and lover of the arts.