Jared Hartke is Director of the Anova Brand at Electrolux AB, where he helps shape the voice and vision behind Anova’s connected kitchen tools. A self-described foodnerd, Jared believes deeply in Anova’s mission to change the way the world cooks by making it dead simple for anyone to serve a perfectly cooked meal. Based in Charlotte, he cooks weekly for his family—often using his favorite tool, the Anova Precision Cooker Pro, to make St. Louis–style ribs in a city that takes BBQ seriously.