Giovanna McCarthy, Founder of PDO Max and LúmEnvy Skincare, has been a leader in the skincare industry for over 30 years. A Licensed Cosmetologist with advanced Esthetic Medical Certifications, she is certified in the use of all commercially available laser systems for skin care. A visionary entrepreneur, Giovanna pioneered the Day Spa movement in Syracuse, NY, opening the city’s first Day Spa in 1990 that blended medical aesthetics with spa services. For the past 15 years, she has collaborated with top plastic surgeons and dermatologists in the greater Syracuse area, earning recognition as a trusted educator and liaison between patients and physicians. Through PDO Max, she continues to elevate the medical aesthetics field by providing FDA-cleared PDO threads and world-class training to practitioners nationwide.