Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She is the creator of the Silver Lining Action Plan - SLAPTM - a proven methodology based in behavior change science that has been helping small business owners worldwide build more profitable and sustainable businesses since 2005. By leveraging technology and data, SLAPTM is the modern approach to the age-old problem of growing a small business. She is an expert on small business and often writes, speaks, and advises on the state of small business in different markets around the world.