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Barbara Rivas
Director of Brand
About
Barbara Rivas is the Director of Brand at Itzy Ritzy, where she has spent over eight years shaping the voice, identity, and strategy of one of the most beloved parenting lifestyle brands. Barbara blends creativity and strategy to lead brand storytelling, community building, and multi-channel marketing initiatives.
Her expertise spans project management, social media marketing, content curation, creative production, and marketing strategy, making her a driving force behind campaigns that connect deeply with modern parents. Known for her ability to balance data-driven insights with playful, stylish branding, Barbara has helped Itzy Ritzy grow into a trusted, trend-setting brand for parents nationwide.
| Location | Chicago, IL |
| Years Active | 8 |
| Website | https://www.itzyritzy.com |
| Social |
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